The Edit: five new projects including Nueva Italia Premium Tequila by Split Rock Creative
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Nueva Italia is a premium tequila from Nueva Italia de Ruiz, a small village in the Mexican state of Michoacán. It’s inspired by a group of Italian settlers who arrived in Mexico in the late 19th century and established themselves as the region’s finest farmers. For the brand’s visual identity and packaging, New-York based studio Split Rock Creative looked to combine Italian design heritage with the rich history and spirit of Mexico. The brutally simple yet expressive work of Italian design legends Massimo Vignelli and Angiolo Giuseppe Fronzoni played an inspirational role in the minimalistic, capsule-shaped bottle design.
Open Ears Forum (OEF) is a worldwide community workshop led by Chinese smartphone manufacturer OnePlus. In July 2019, they took the forum to Amsterdam and asked Manchester-based agency Alphabet to brand it with a system fit for future events. The resulting identity is built around the concept of community, with a dynamic, interconnected dot system at its core. The system adapts and changes to create logos, letterforms and icons that work flexibly across screens, print, campaigns and wayfinding.
DLF Place opened in 2009 as a large shopping mall in Saket, an upmarket district in Delhi, India. It’s owned by DLF, the largest publicly-listed real estate company in India with properties in over 20 cities. The 519,000 square foot mall was closed for refurbishment throughout 2019, before it reopened in February 2020 as DLF Avenue. For its identity, Wieden+Kennedy Delhi found inspiration in the strange Z shape of the architecture itself. This informed the logo, which then itself informed an extensive design system fit for everything from signage to collaborations with local artists.
‘Everything So Democratic and Cool’ is a retrospective on the work of German photographer Christian Werner, titled in reference to a line from the song ‘Random Rules’ by American indie rock band Silver Jews. Werner’s imagery has featured in printed and digital publications such as 032c, SSENSE and ZEITmagazin. The Studio Last-designed book contains familiar faces, abandoned landscapes, animals and urban spaces from fashion shoots, magazine commissions, private portraits and personal projects that took place between 2007 and 2020. It comes in at 200 pages and features both English and German text set in Dinamo’s sans serif Whyte.
At the end of 2019, W Hotels opened a restaurant in Montreal’s Old Port as the latest in a series of playful eateries around the world. Global creative agency Sid Lee named it Tbsp. in honour of the tablespoon, “a universal symbol of culinary precision and mastery, generosity and gourmandise”. For the identity, the agency’s branding team took cues from the architecture’s bold, rounded shapes and water representations. The thick-and-thin curves of the sophisticated logotype intend to mirror the elegant cove of a metallic spoon.