The Edit: five new projects including Rolfsen by A LINE
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Family-run Norweigen bakery Rolfsen have brought a contemporary twist to their traditional roots with a fresh identity from London and San Francisco-based brand strategy and design studio A LINE, whilst also bringing the Kringla, Norway’s magnum opus, to the shores of the USA. With an identity calibrated to highlight the Kringla, a pretzel-esque Norweigen pastry, as its unique selling point, A LINE chose a dream-team of typefaces to draw as much attention as possible, without detracting from the baked goods themselves – utilising GT Super Display Bold and Ginto Regular as their primary and secondary typefaces of choice. “GT Super has a warmth and personality, as well as having the right balance of forward-leaning and timeless that felt spot-on for the brand,” James Trump of A LINE recalls.
From The Modern House comes another real estate venture, Inigo, an estate agent specialising in historical, and notable property. Reflecting the English heritage and classicism behind the homes in question, London-based design studio StudioSmall have turned towards the Baroque era of British history in their design for the company’s opulent identity. Resulting in a aesthetic that is equal parts utilitarian and luxurious, StudioSmall adopted a scholastic concoction of typefaces – including Nikolas Type’s Cosi Azure, Big Caslon, Caslon and Klim Type Foundry’s Söhne – that bring both a decorative and playful side, as well as a tone of sincerity and professionalism.
Reflecting the questioning and precarious nature of the films it showcases, London-based graphic designer Miltos Bottis’ identity for on-demand streaming platform Cinobo sits upon a shifting typographic foundation; forming dynamic and framing kinetic typography in the process. Harnessing a wholly bespoke monospace typeface that was constructed from a square grid similar to the base of the visual work, Cinobo Display effortlessly dances across any given application – supporting both Greek and Latin script.
Thriving in the earthy tones and tactility of the products themselves, design studio Menta Picante have crafted a harmonious identity for couple-run, handmade pot and plant company Tierra Sol, based out of North Carolina, which looks to keep things simple and absolutely thrives in doing so. The Guadalajara-based, similarly, husband-and-wife-duo Menta Picante have designed an identity system that finds its drive from the materiality of the pots and the clarity of its elemental nature – finding strength in focusing on clay, cactus, soil, water and sky – reflected most obviously in the colour palette, and most distinctly in the enlightened typographic treatment. Supporting the Americana-esque, classic logotype, Menta Picante also illustrated some similarly refined iconography; cementing the carefree, sun-kissed tone of voice distilled across the brand.
Paris-based creative studio lab.N have worked with fellow Parisians Neufquatre Editions on the identity for the micro-publishing house created by Théo Nestoret-Puyon and Benoit Ponty. Reflecting the duality of the company, lab.N’s distinguished logomark is flexible; constructing an ‘N’ from the removal of two ovals, sitting upon bright, excitable colours. Keeping things simple, the identity seems immediately classical; exuding a sense of establishment, sophistication and popularity similar in feel to the likes of museums, archives and publishers.