The Edit: five new projects including Shikoba Therapies by STUDIO WORK
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Victoria-based creative agency STUDIO WORK have created the visual identity of Shikoba Therapies; a wellness brand producing therapeutic commodities such as oils and herbs, as well as alternative physical and spiritual well-being techniques. The brand’s aesthetic is primarily defined by its choice of typefaces, Romana and Sporting Grotesque. The identity thrives in the juxtaposition between the former’s heavy, contrasting construction and the latter’s charming and straightforward tone. The result is a restrained and amiable brand which succeeds in both raw functionality and the characterful persona it exudes.
Every year, the National Centre for Visual Arts in Paris gives a graphic design studio carte blanche to layout their activity report; a document that informs and communicates on the institute’s actions and funding. For the 2019 edition, the task fell to locally-based STUDIO DOUBLE, with the primary challenge to represent complex data at various scales clearly and concisely. Their solution adopts a series of attention-grabbing yet straightforward geometric shapes to do so alongside the typographic choice of Bretagne’s sharp monospaced serif Cucina Neretta. The book itself has been designed to be as environmentally friendly as possible, both in the selection of papers from sustainably managed forests to its sewn binding which minimises the use of glue.
Wild Radish is a high-end recipe box service from a selection of the UK’s leading chefs, such as Anna Hansen and Marianna Leivaditaki. Aiming to be a premium option with an increasingly crowded market, Wild Radish’s boxes include only the finest seasonal ingredients and often arrive with a little suprise like fresh bread or artisanal chocolate. Commissioned to make the company stand out from mass-market meal kits, London-based agencies & SMITH and We All Need Words have created a visual identity that combines premium and organic qualities through the considered selection of VJ-TYPE’s Voyage. Appearing in use for the logotype, & SMITH’s Senior Designer Sam Kerr explains that the typeface’s “delicate ligatures and details felt right” for the brand. Warm and muted colours reflect the palette of real, organic food, while Kerr adds that they’re “simple and versatile enough to complement any photography and work across all seasons as the product changes.”
Based in both Brasilia and Miami, Lotus is a property company that believes good design can transform cities and people’s lives. Inspired by Brasilia’s history and its modernist spirit, Barcelona-based design practice Twoo® have devised an identity for Lotus that plays with themes of verticality, time and space. Layouts incorporate playful layers of stacked typography set in Lineto’s no-frills sans LL Unica77 in an attempt to boldly announce Lotus as a new and upcoming company, consistently supported by the straightforward application of the new wordmark. This chosen visual route has reduction as its core, a characteristic key to modernism; while having the ability to scale in a more provocative direction if required.
Panzoo is a digital collection of events, places and people related to the photography industry in Rome. An adaptive and fluid archive, its visual identity by locally-based Studio Mistaker follows suit through a flexible system of geometric shapes, bold typography and fluorescent colour. “We wanted to give Panzoo an editorial soul with a very recognisable header,” Mistaker’s Valerio Di Mario explains on the choice of Druk for the primary typeface. The supporting geometric shapes aim to represent the sheer quantity and variety of data the Panzoo archive includes, with the four corners of each canvas acting as a symbolic container.