The Edit: five new projects including Soft by Zan Inc.
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Soft was started by a group of friends after they noticed a lack of diversity in the men’s skincare industry, with the priority often being hyper-masculinity as opposed to self-care and wellbeing. Their first product is the Moisture Mask, a creamy, easy-to-use treatment that softens and hydrates skin, with powerful moisturising ingredients and fresh notes of ginger. Brooklyn-based studio Zan Inc. was approached to help bring the brand to market. They created a visual identity that goes against the industry standards, opting for a tactile 70s-inspired approach, and a warm colour palette and photographic direction.
Hoad & More create lighting and build installations and products for homes and hotels. As well as renaming them from Jona Hoad Design, London-based studio Dutchscot created their new identity and website. The new name, ‘Hoad & More’, not only reflects the company’s collaborative approach but also the varied nature of their projects, from beautiful switches to large scale chandeliers. At the core of the identity is a bespoke ampersand, as well as a custom cut of Circular, created specifically for the identity by Lineto Type Foundry. Stationery was printed on a deliberately varied selection of stocks, representing the explorative use of materials in Hoad & More’s work.
Tartan Zone Media specialises in music and event photography and media production from their base in Scotland. Their identity is the result of a collaboration between Poznan-based studio Ground and Oslo-based studio Hugmun. The logo is made from a bespoke cut of Laïc Type Foundry’s display typeface Krayewski that has been customised to be more geometric.
So Satisfying is the world’s largest provider of ASMR content. They recently launched a multi-platform channel of ‘satisfying’ videos and brought in New York and London-based agency Vault49 to bring it to life. The animated logo stretches and contracts in front of the viewer, mirroring the elastic qualities of So Satisfying’s content. Even in static form, it simulates movement by extending across the width of any given canvas.
NET Festival (New European Theatre) was established in 1998 with the goal of promoting modern art to a Russian audience. For its 20th-anniversary, NET commissioned Moscow-based studio ESH Gruppa to update their visual identity and correct years of inconsistency in the process. The new logo has three size variations: ‘S’ for compact spaces, ‘M’ for regular uses, and ‘XL’ for large formats such as billboards and clothing. Consistency has been ushered in through a system that will allow the identity to be updated every year while keeping the logo and basic elements the same.