The Edit: five new projects including SVEA Solar by Justified Studio
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Since its foundation in a Stockholm apartment in 2014, SVEA Solar has become the leading installer of residential solar systems in Sweden. They offer panels, batteries, car chargers and electricity contracts with 100% renewable energy, all managed through a simple app. SVEA’s position at the forefront of solar technology wasn’t well represented by their previous visual language, mainly due to environmental clichés such as a green palette and wind-farm photography. To move away from this aesthetic and fully rebrand, the company hired London-based Justified Studio. Their distinctive solution plays with the notion of ‘power’ through a suite of fresh, bright and forward-thinking visual assets. It revolves around a playful logo system, simple typography, concise language and electric set of gradients, perfectly capturing SVEA’s position at the intersection of creativity and technology.
Broochini is a ‘carefree’ swimwear brand that infuses its natural, organic products with antioxidants, vitamin E and aloe vera. The garments are carefully handmade in Bali using woven Italian fabrics. Each piece is created with love and inspired by the Bali’s breathtaking tropical rainforests, oceans and coconut groves. The brand’s free-spirited charm and contemporary appeal are expressed through its visual identity, created by London-based consultancy Y Wilson. Inviting serif typography, light colours and a slew of negative space come together to form a refined, minimalistic aesthetic.
Triumf Glass is a family-owned Swedish ice cream company that sells over 400 million products annually. The company was founded in 1946 by Arne Müntzing, a man who started his ice cream making career at the young age of 14 in 1931. To celebrate and honour his memory, they’ve launched a special collection of ice cream called Farbror Arnes and enlisted Gothenburg-based agency Sould to create the packaging. Its design is intended to feel like it’s been plucked from the 60s, a decade which saw Müntzing operating in his prime. The stripes act a stable foundation for the straightforward product photography and energetic type that describes what’s lying underneath. Sould brought the company’s history and traditions to life through a series of studio photos, focusing on craftsmanship, high-quality ingredients and simple pleasures.
Kapsi is a roasted capsicum sauce that’s proudly made in Queenstown, New Zealand. Its unmistakable flavour, created from blend of capsicums, mustard, tomatoes, vinegar and cloves, lends well to hot dogs, pies, toasties and eggs. Kapsi’s visual identity and packaging, designed by local studio makebardo, revolves around a set of intentionally plain graphic elements. This decision responds to the product’s philosophy: “Kapsi is a roasted capsicum sauce, and that is what makes it unique, its simplicity”. The visual identity doesn’t pretend to simulate anything, and at the same time, that lack of ‘makeup’ transforms it into a brand with a contemporary and robust character.
Favorit&Co is committed to creating honest and pure products with the potential to become lifetime companions. Their collection of eau de parfums, room scents and cosmetics are developed and designed in Zurich by graphic designer Stefan Jandl alongside a team of seasoned craftsmen. Each and every ingredient is locally sourced and all of the woodwork incorporated into the products is crafted by the St Jakob Foundation. Their aim is to lead the fight against overconsumption by being as straightforward as possible. This is captured by the packaging, which elevates all of the ingredients in Dinamo’s aptly-named typeface, Favorit.