Ivana Palecková’s elegant, eco-centric identity for Botanical Lab is led by organic irregularity

Slovakia-based graphic designer Ivana Palecková has developed the calm visual identity for Bratislava’s concept florist Botanical Lab; a non-chemically-produced plant purveyor that prides itself on the natural beauty of its flowers. Led by the company’s ecologically focused and environmentally-friendly motives, the core of the visual language stems from the tactility and material attributes of the physical brand – allowing the chosen wholly recyclable and biodegradable materials to inform the graphic system. 

As a result, the identity is spacious, serene and succinct; aligning itself with the organic irregularity of the produce. This is exemplified via the floral-inspired wordmark, manifesting in a semi-rigid circular typographic arrangement of Feliciano Type’s Flama. This graphic motif is taken one step further with the ephemeral inclusion of a graphic flower trio, the compositions and combinations of which simply and strikingly nod to the notion of flower meadows and the abundance of the latter within the lab. 

Elegantly supporting the straightforward application of the wordmark and flowers is the inclusion of exljbris Font Foundry’s timeless serif Calluna for the secondary and informational text. Inspired by the brand owner’s prior study of art history at university, Palecková aesthetically and thoughtfully leaned into this context; providing a greater breadth to the brand’s story and a further sense of serenity and professionalism due to the typeface’s refined construction.

Ivana Palecková

Botanical Lab