Kevin Högger places the ring-making process at the front-and-centre of BISHU’s punchy identity
Zurich-based art director and graphic designer Kevin Högger has collaborated with DIY jewellery brand BISHU, also based in Zurich, to craft the company’s punchy and tactile visual identity – leading with bespoke lettering to abstractly translate their process. “The idea was to highlight the connections and visually strong segments of the letters,” Högger tells us, “similar to how this is done in jewellery design;” elegantly integrating the ring’s shape at the forefront of the identity.
Supporting the salient bespoke lettering is newglyph’s sans serif Antarctica, from the Swiss-type foundry’s Classic Collection. Utilising the typeface’s balance of charm and architectural functionality, Högger counteracted the vivid character of the wordmark with a sense of expertise and precision without losing its brazen curiosity. “They’ve got a new pricing system that makes it very easy for the clients too,” Högger adds, “so this was also a pragmatic decision next to how the typeface looks.”
Providing the canvas for Högger’s stark typographic compositions is the bright colour palette; opting for a dark blue – inspired by the colour of the ring-making kit’s wax template – and an arresting neon yellow as the hero hue. “We knew that matching paper was available in the yellow and we placed great value on it,” Högger explains, looking to emphasise the materiality of the brand’s printed ephemera. “The colours have a strong influence on the overall perception of the brand,” he adds, noting the radiance and audacity that they provide. “The cards are made of high-quality blue paper with a white print,” Högger adds, with yellow and black invoices to compliment the latter, concluding “the results are in a way restrained and yet very fresh and contemporary.”