Mexicue by High Tide

Mexicue is a chain of restaurants serving food that combines the flavours of Mexico and American southern cooking. Having started out as a food truck, they now have restaurants in New York and Stamford.

They commissioned creative studio High Tide to redesign their brand identity to fit with their increase in scale as well as their future ambitions. The identity is based around two bold typefaces, a punchy and celebratory colour palette, and a vibrant sun illustration.

High Tide