Date
Words
Elliott Moody
0 min read

Nike Free by M35


Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35
Nike Free by M35

Sydney-based design consultancy M35 has collaborated with Nike’s Portland design team to create a visual identity system for the Nike Free running shoe. Having first launched in 2005 to replicate the experience of running barefoot, the shoe has relaunched in 2019 with a focus towards the science and natural benefits of the product.

The identity includes logo lockups, grid systems, a bespoke typeface and a colour and material palette. The modular system enables flexible local implementation by all of Nike’s design teams around the world.

Graphic Design

M35

Share