Nimble by Christopher Doyle & Co.
Nimble is a Sydney based women’s activewear brand. Australian owned and designed, Nimble launched in 2013 with the aim of offering women an affordable option for high quality workout wear.
We created a visual identity based around a simple grid system and customised mono typeface that allows for constant variation and movement. This system varies across applications including apparel, tags and labelling, stationary and digital executions, resulting in a (literally) nimble identity.