Odd Hours reflect the character of Bar Rollins’ founders in the wine bar’s nostalgic identity
Led by the maxim ‘Bar Rollins Loves You,’ Odd Hours Studio have crafted the unconventional and striking identity for Bar Rollins, a boutique wine bar based in Charleston, South Carolina. Designed to reflect the eccentricity, can-do-attitude and welcoming nature of the bar, Odd Hours turned towards legacy and landscape for the identity’s influences – taking into account the physical context and aesthetics of Charleston and the visual cues and quirks of vintage printed matter.
Heading up the playful identity is the bold, blocky and irregular wordmark, providing a stoic yet nostalgic tone to the brand. Its modular construction offers a charming variability for application across printed and digital spaces. “The logo is completely bespoke, and the ‘Bar Rollins Loves You’ line was handwritten in pen,” Odd Hours Co-founder Lily Dent tells us, providing warmth indicative of the bar’s owners, as well as an ownable expression.
Supporting the bespoke lettering is a pragmatic collection of typefaces, including JHA’s Times Now, Pangram Pangram’s Charlevoix Pro and the monospaced Inconsolata from Raph Levien. “With the logo feeling a bit more playful, we wanted the supporting typefaces to hit a sophisticated note,” Dent explains, calling on classic French menus as a source of inspiration. “We also loved how Times Now contrasts the logo while Charlevoix Pro echoes it with its chunky weight,” she adds, also recalling the additional character provided by Inconsolata’s fun yet functional architecture. “We felt that while they’re all different, they harmonise well with each other,” Dent remarks, “creating a rich and layered system.”
Bringing together the identity online and IRL, whilst also cementing the individual personality of Bar Rollins’ founders, is the combination of Odd Hour’s bespoke illustration set and vibrant hues, inspired by the client’s existing taste. “Since the beginning, they’ve always used a cobalt blue,” Dent recalls, “so when we were creating the branding, they asked that we keep it in the palette,” enlivening the colour, however, with the addition of other tones. “The green and orange were chosen as equal compliments, being similar in tone and saturation,” Dent concludes, “we also added a cream and black to counterbalance the strong colours, not wanting the palette to feel too youthful.”