Oddity’s collection of fragrances exemplifies the studio’s dedication to storytelling and artistry
Based out of Hong Kong, creative studio Oddity, alongside perfumers Mark Buxton and David Chieze, have crafted a line of scents as part of their dedication to storytelling, concept and artistry. Named Oddity Fragrance, Oddity’s contemporary perfume house was crafted from scratch as a collective creative playground, developed alongside a comprehensive creative ethos, tactile printed and digital spaces, and a delicate, immersive brand identity.
Oddity Fragrance’s visual language embodies not only the nuance of its rare, raw ingredients but the awakening of emotions and energy they conjure, championing the brand’s commitment to storytelling as well as the interplay between what is visible and what is not. This poetic technicality is typographically conveyed through Oddity’s use of Greed by Displaay, whose contrasting mix of overtly-ordered and fleeting placement leads to a palpable tension between negative, exposed spaced and practical rigour.
Oddity’s nuanced, meticulous approach continues to the unique design of the bottles and packaging, which are delicately treated as individual artefacts whereby the epoxy resin caps each capture and contain a different, imperfect raw material. Similarly, each box features an embossed texture unique to the fragrance, subtly yet profoundly introducing another level of tactility and luxury. “They are actually vectorised scribbles I did during the calls with perfumers in my notebook,” Creative Director & Founder Alice Mourou tells us, recalling the origins of the packaging’s textures, “an immediate reaction captured through our discussions with Mark and David.”
The fragrances themselves, Naked Dance, Dead Air and Resonant, came from Oddity’s own written stories, which the creative team then produced responsive visuals to. Describing each perfume, Mourou details Naked Dance’s “sensual story of liberating life at home when no one is watching,” the “dark makabre fantasy” and “theatrical expression of creative energy” of Dead Air’s scent and Resonant’s “perfectionist dream of rhythm and space,” led by the motif of clarity. “As a result, these visual stories were translated by Mark and David into stunning olfactory compositions,” she recalls, which went on to directly influence their creative and material choices.
“The papers are connected with the fragrance olfactory profiles, first of all,” Mourou explains, such as Naked Dance’s use of Carvetian Suede and Neenah Cotton to reflect the sensitivity of the fragrance’s themes. “Dead Air used Antalis Refit Wool Black for the box, as it’s raw like rocks on touch,” she adds, whilst the team turned to Neenah Mirror for Reasonant’s box. “It has a cold metallic reflection, as the smell does,” Mourou concludes, “and Neenah’s traditional Japanese paper for the labels speaks for the perfume’s effortless finesse.”
Carvetian Suede by James Cropper
Neenah Cotton, Mirror Card and Traditional Japanese Paper by Neenah Paper
Refit Wool by Antalis