Oddity’s identity for The Drawing Room and St. Regis Bar changes with the position of the sun
In Hong Kong’s bustling Wan Chai district lies the St. Regis, a glamourous five-star hotel designed by locally-renowned interior architect André Fu. Its contemporary, locally-infused lobby space plays host to two establishments: The Drawing Room, a restaurant serving breakfast through to dinner, and the St. Regis Bar, which offers cocktails and bar snacks.
With both venues entertaining guests from all over the city as well as those staying at the hotel, they needed their own visual identity systems, which local studio Oddity was invited to create. Oddity decided to develop a system that uses colour to reflect the way the venue transforms throughout the day, from breakfast eatery to late-night bar. The different colours were carefully chosen according to the level of natural light which is beamed into the space throughout the day through generous floor-to-ceiling windows. Each colour is then applied to the menu and printed materials relevant to its chosen time of day.
Both venues have their own typographic treatment but are linked together through a series of radiant line patterns inspired by the position of the sun. The St. Regis Bar’s identity also explores the connection between Hong Kong and New York through a ‘connecting dot’ pattern that references the transport systems of both cities. All of the elements come together to form a graphic treatment that unifies all applications of the brand, from menu’s to business cards to corkage boxes.