Paula Rodríguez’s elegant identity for Orchidée emphasises the organic soap brand’s family ties
Founded by French siblings Romain and Claire Russo, Orchidée offers a collection of handmade soaps made from organic and essential oils, plant butter and natural herbs. With the launch of the brand on the horizon, the Russo’s approached Barcelona-based designer Paula Rodríguez in search of a minimalistic, calming and luxurious identity and packaging system for their products.
With these qualities in mind, Rodríguez crafted an elegant, typographic brand identity embedded with subtleties. Upon noticing that the ‘R’ and ‘C’ of ‘Romain’ and ‘Claire’ conveniently sit next to each other in the brand name, she devised a bespoke ligature within the logotype that connects the characters, symbolising the siblings “special and familiar bond”. Set in Boulevard LAB’s Times New Roman-inspired Sometimes Times, the logotype portrays a contemporary yet classic aesthetic and successfully captures the characteristics the Russo’s sought after. It’s anchored to the bottom of the light grey packaging boxes, which possess a calming, natural nature, much like the ingredients found within.
Lineto’s geometric sans LL Circular acts as the brand’s supporting typeface, offering a sharp contrast to the logotype. It’s most eye-catching use is within the delicate, rounded lockups that appear on the front and centre of each box to differentiate the products, which once again subtly hint at the Russo’s family ties.