Present Studio’s identity for Ceramicah thoughtfully epitomises typographic and textural nuance
“Throughout our conversations with Ceramicah’s founders,” Partner & Designer at LA and Edinburgh-based agency Present Studio, Joyce Chai, tells us, “one adage revealed itself to be resoundingly relevant for the brand.” That being “the whole is greater than the sum of its parts” – a statement that became the fundamental backbone of their identity for the ceramic lighting company.
Representing both the LA-born brand’s product philosophy and Present Studio’s own creative approach, its impact is evident on every level of Ceramicah’s identity, on both a micro and micro scale. From its typographic minutiae to the striking simplicity of its confident textural motifs. “The phrase touches upon (Ceramicah’s founders) Micah Blyckert and Alexandra Cadiz’s partnership in work and life,” Chai continues, citing the notion that they are made better and stronger when together. “It comes through in how Ceramicah sees beyond singular products,” she adds, “and envisions how their pieces can contribute to one’s home and personal experience,” becoming sources of inspiration for Present Studio’s intimate, nuanced output.
Materials and space continued to influence Ceramicah’s identity through colour – resulting in a collection of organic tones that emit both a personal and descriptive warmth. “The primary colour palette as seen on the website is neutral and acts as a direct nod to the photic quality of Cermicah’s products,” Chai explains, having additionally designed and developed the brand’s website. “The background alternates from a soft taupe to black when the light switch in the nav is switched,” she adds, “whilst the broader colour palette consists of earthy tones that are inspired by Ceramicah’s own materials,” a sentiment and vibe mirrored through the brand’s use of typography.
Having opted for a customised cut of Emma Marichal’s Gallique for Ceramicah’s wordmark, alongside Cormorant Garamond and Helvetica Neue, the sophisticated typographic trio make for a textural, agile and considerate family that denotes the brand’s equally definable practice.
Cormorant by Christian Thalmann
Helvetica Neue by Max Miedinger and Edouard Hoffmann