Redkroft take a scientific approach with their identity for Poland’s first nitro coffee company
In the summer of 2019, Warsaw-based design studio Redkroft were asked to brand the first Polish nitro coffee – a type of cold brew coffee infused with nitrogen, resulting in a creamy stout-like head and thicker texture. With the drink yet to be popularised in the country’s mainstream, they were tasked with instilling digestible educational values into the identity.
Starting with the company name, Redkroft combined the initials of nitro coffee’s primary ingredients – beans and nitrogen – before pairing them together into a scientific formula to form (B)N, in an attempt to reflect the aforementioned educational values. The scientific theme continues throughout the resulting identity system, with each flavour packaged within a stark aluminium can and described by a quirky mathematical formula.
Straightforward and direct in application, the (B)N brand aims to educate consumers of nitro coffee’s make up at all times. The chosen typeface, Dinamo’s sans serif Favorit, fits seamlessly with this goal as well as the identity’s scientific direction. “It’s confident, standing firm, ‘rational’ if you will,” Redkroft’s Mariusz Ruciński explains, adding that “we find the geometry perfect for the can – especially the shape of the brackets and the letter ‘R’.”