Regular Practice's identity for ORRIS emulates the intricacies of hand-moulded soap making
ORRIS is a Paris-based artisanal soap maker that operates at the intersection of innovation and tradition. Their cold-process soaps are hand-poured and hand-cut in small batches using the finest oil, butter and botanicals. The current offering consists of four soups: Le Botaniste, La Déesse, Le Nomade and Le Soliste; each with its own distinct personality drawn from traditions such as Ayurveda, aromatherapy and Western herbal medicine.
Regular Practice’s visual identity for ORRIS is led by a custom-drawn serif wordmark that captures the intricacies and abnormalities present in the hand-moulding of the soup, whilst remaining elegant and classic. Century Catalogue, a redraw of a 1928 version of Century Old Style, is used for supporting text such as the tagline ‘FAIT à LA MAIN à PARIS’ (hand-made in Paris), which sits centrally in the ‘O’ of the wordmark.
The packaging is made using four different shades of Arjowiggins’ Keaykolour with pamphlet texture embossing. The colours were chosen to compliment and contrast with the soaps found within, instead of emulating their earthy tones. The ORRIS wordmark is applied to the paper using matte black foil, with the smaller descriptive information printed in black using an HP Indigo. The printed stocks are then die-cut into nets and constructed into boxes by hand.
Century Catalogue by Ralph Levien
Keaykolour by Arjowiggins