Date
Words
Elliott Moody
0 min read

Souk by Both


Souk by Both
Souk by Both
Souk by Both
Souk by Both
Souk by Both
Souk by Both
Souk by Both
Souk by Both
Souk by Both
Souk by Both
Souk by Both

Souk is a new bar and restaurant in Melbourne, Australia that serves a modern take on Middle Eastern food. Both were approached to create their identity, print materials and signage.

The logo is a playful take on the Arabic way of reading from right to left. It is applied in a maximalist way, with the logo always filling the space it sits in as a reference to the overfilled souks that the restaurant is named after. The menus are riso-printed as an homage to the back alley production of booklets that is common in the Middle East.

Graphic Design

Both

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