Studio Brave combine the pastoral and the editorial for Three Norfolk’s nature-inspired identity
Melbourne-based design practice Studio Brave have elegantly crafted the identity for Surrey Hills residential project Three Norfolk, a collection of properties sat within – and inspired by – the natural landscape, picturesque scenery and an abundance of greenery. Taking an editorial approach to the brand, and in doing so denoting the sophistication and stately nature of the development, Studio Brave typographically executed the identity in a tone both revered and personable. Contextualising their utilitarian graphic compositions within bucolic, pastoral scenes.
Opting for a powerful trio of typefaces, the wordmark comes from the letterforms of Fatype’s Beautsite Grand – the ornate forms of which effortlessly provide the identity with the necessary charm and utility required to achieve the desired tone. “The high contrast sans serif forms of Beausite Grand is what drew us to using it for the Three Norfolk logotype,” designer Jesse Mallon tells us, “the wider vertical strokes mirror the tree-lined view of Surrey Gardens,” he explains, “as well as the lines of the facade of the building itself.” Further expressing as much through the lower case application of the wordmark, Mallon adds, “it also gives the brand a relaxed sense of confidence, allowing us to apply the logo at a large size across applications.”
Supporting Beausite Grand is Type By’s Fakt and The Ivy Foundry’s Ivy Journal, whose dynamic pairing immediately references the identity’s editorial inspiration. “The combination of Fakt Pro and Ivy Journal provides a functional yet stylish typographic framework,” Mallon notes. This typographic system is then brought together through the serene use of colour; with the studio opting for a palette indicative of its context. “The colour palette reflects both the verdant gardens on the doorstep of the residences,” Mallon concludes, “as well as the natural timber and marble found in the interior design.”