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Adrien Picard
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Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface


Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface

Amateur(dot)rocks’ identity for Studio Lore is based around a phonetic alphabet-inspired typeface

Amsterdam-based Amateur Dot Rocks designed the identity for Studio Lore, a creative studio of artists and writers from both traditional and alternative backgrounds.

Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface
Amateur Dot Rocks' identity for Studio Lore is based around a phonetic alphabet-inspired typeface

Lore, meaning the passing of knowledge by word of mouth on a particular subject, serves as the main inspiration for the identity. Building on this reference by studying the sound of spoken word, Amateur Dot Rocks created a custom typeface in collaboration with New York-based foundry Sharp Type using the International Phonetic Alphabet (IPA). The dynamic typographic approach mixes regular characters with 53 unique phonetic characters.

Typeface Sharp Type and Amateur Dot Rocks

Graphic Design
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