Studio Thomas’ minimalist identity for Two Days promises a fun night, and another the following day
Lighter alcohol, all-natural ingredients, no added sugar, no additives and plans for the next day – these are the principles of Two Days, producers and purveyors of lower ABV (alcohol by volume) alcoholic sodas that offer you more. More fun to have today and the promise to do it again tomorrow, without the fear of missing out.
Working with London-based design agency Studio Thomas, Two Days developed the tagline ‘For Today and Tomorrow’, along with their name, overarching identity, product and packaging design as well as photography, art direction and campaigns. All compressively applied through an elementary but elegant visual system, paired with equally as elegant and charming product photography; all working together harmoniously to provide Two Days’ easy-going tone of voice.
Keeping it simple, Studio Thomas used variants of Bianco Sans for the logotype and secondary sans serif, in order to “make a clear distinction and contrast between the bold strength of the logotype,” Creative Director Thomas Coombes explains, “and the chiselled but elegant Crika,” the brand’s supporting serif. The contrast between the sans serif and the serif all contributes to the dichotomic theme throughout; for example, their split imagery campaigns that, although initially abstract, work together to evoke their brand message. This is also seen through their use of colour, telling us “colour was ultimately determined by flavour, with lighter pastel shades forming the background with punchier bolder tones acting as highlights,” Coombes concludes that “it was important that the tones felt natural and not artificial to sit inline with the brand ethos and direction.”
Their existing colour palette is dictated by their Vodka Lime and Vodka Raspberry launch flavours, but has the flexibility to expand further for future additions.