The Edit: five projects including Angel & Anchor’s cute identity for takeaway hatch Little Sister
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
As sweet as soft-serve, Little Sister’s identity blends child-like playfulness with the vibrant touchstones of seaside living. Created by Belfast branding studio Angel & Anchor, the identity for the takeaway hatch – serving specialty coffee and soft serve ice cream – was designed to feel familiar to its sister company Lost & Found. Central to the identity is an abstract swirl that takes inspiration from the north coast ocean waves, winding country roads and soft serve ice cream swirls. This is echoed in the rolling open curves of the bespoke mixed-case wordmark. To keep with the lighthearted feel of the brand and outline Little Sister’s voice, the copywriting features vignettes of north coast-specific, nostalgic immersion.
London-based creative agency B&B Studio have worked with drinks entrepreneurs Mark Gould and Mike Bagshaw to develop and launch the identity for Citizen Spritz, an alcohol-free instant spritz mix, to which you just add sparkling water. As non-alcoholic drinks have gone from alternative to mainstream, Citizen Spritz proposes a laid-back and ‘premium accessible’ option for those looking for a flavourful, refreshing and convenient drink. With this in mind, the creative team developed an equally bright and inviting series of packaging designs, featuring a hidden ‘sparkle’ – referencing the key addition of sparkling water – accompanied by a down-to-earth tone of voice.
Located by Toronto’s iconic Ossington Strip, HomeCourt is an arts and culture space tailored for the next generation of creatives. With an abundance of equipment, amenities and open spaces the multifunctional venue serves as a blank canvas, allowing curators, guests, and staff to create and build the spaces they need. This ‘blank canvas’ idea is echoed in the identity designed by creative agency Mint, with the project led by Creative Director Kim Tarlo. The look leans into the space’s timeless yet contemporary duality with a visual language inspired by classic Swiss design, art institutes, and fashion brands. The design direction is minimal but captivating and bold, thanks to the leading typeface Neue Haas Unica – displayed oversized – and a fashion brand-inspired icon that marries the key letters together.
Pentagram created an identity system for Cohere that aims to match its offer of game-changing, useful language AI. They were tasked with delivering a visual language that would reposition language AI away from the perception of ‘experimental tech’ and instead as a tool for today’s business needs. Centred around the idea of ‘new nature,’ the identity blends the imperfections of nature with the efficiency and logic of computing. One perfect example of this is the pattern created from the Voronoi diagram, which inspired the brand’s smooth geometric illustrations. Cohere’s colour palette features natural tones that convey nature (coniferous green, mushroom grey and volcanic black) combined with synthetic hues that link to computing (simulated coral, synthetic quartz and acrylic blue).
When developing the look of Eden – a Web3 project dedicated to fostering collaborative communities – Belgium-based designer Frans Hulet found that most projects were typically lacking a warm and relatable human touch, rendering them impenetrable or uninviting. Rather than pursue a techy or metaverse-inspired direction, Hulet opted for the opposite. He brought Eden to ‘life’ through a personality-driven and conversational tone of voice. As a type-led look, Moret Bold is used where Eden ‘communicates’ with the reader, whilst Neue Haas Unica is used when they aren’t speaking to the reader.