The Edit: five projects including Antonio Golia’s rebellious identity for Monda’s Fast Pizza in NYC
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
For Monda’s Fast Pizza, Italian designer Antonio Golia presents a rebellious and rule-free identity, channelling the carefree attitude of eating a piece of pizza on the way home. The core of the New York-based concept store’s strategy is creating an inclusive and comfortable space; designed to bridge the gap between purists and the laid-back and curious. With this in mind, Golia’s elements – pop-art-inspired illustrations and flexible typography – are playfully imperfect. Drawings on the pizza packaging are smudged while the type rejects canonical rules; this is what makes it so wonderfully down-to-earth and endearing.
With clients spanning Madrid, Malaga, Galicia and the Balearic Islands, Town is one of the leading 3D architecture studios in Spain. Their identity, created by Madrid-based studio fagerström, reflects their expertise in high-quality renderings with a confident and minimal look. This is most evident in the logo, a wordmark whose strokes seem to be formed by folds. Creating an effect that plays with perspective and spatial projection, the result is structural and has a three-dimensional feel, highlighting the studio’s ability to develop new worlds from scratch.
In many ways similar to the colourful concoctions on offer, Parisian studio Purée Maison’s identity for The Cocktailist is bold, bright and deliciously vintage. Taking inspiration from 70s typography, the wordmark and wider copy use Eclectotype’s Gelicia in Bold to create impact. The long brand name is shortened with a ‘C’ monogram that also cleverly uses the negative space of a glass base. For a cocktail home delivery service, what better way to reference its vintage inspiration than with a set of distinct and recognisable stamps. Across the brand’s assets, a series of thirst-quenching photos provide unique textures. This is further enhanced by a fresh colour palette that calls to mind White Russian, Spritz, Limoncello and other tasty tipples.
KRAYNA Face Care Cosmetics honours and celebrates the rich properties of Krajna’s local flora with its 100% plant-based and sustainable vegan skincare products. With a like-minded affection for the natural, designers Pat Hølm and Anna Nawara complemented the brand with a considerate yet powerful identity. Letting nature speak for herself, the designers opted for a ‘minimum-interference approach’ across KRAYNA’s packaging; the glass and aluminium containers themselves are transparent with screen-printed white ink, paired with embossed cards and papers. Taking this minimalist mindset a step further, the designers chose not to include illustration, CGI or photography within the brand assets. Instead, they utilised type alone. Commercial Type’s Canela (designed by Miguel Reyes) covers the surface area in various scales, such as the ingredients in an above-average size to give them an extra boost of attention. Likewise, a large ‘K’ adorns each container, modified from the Polish-made font Telecom Light (by Jan Estrada-Osmycki). The completed look is graceful and elegant, communicating the brand’s essence with tenderness.
Independent Singapore-based creative agency Kinetic have captured the ethos of jewellery brand Curious Creatures with a spirited and whimsical identity. At the heart of the visual language is the unique wordmark. Channelling the curiosity and wonder of the jewellery pieces, its rippling form makes the logo seem alive, as if the ripples are heralding something magical on the way. This character is reinforced through Kinetic’s choice of type; Victor Bartis’ elegant and undulating Kaftan is balanced with the clean, sturdy and versatile Neue Haas Unica. In addition to the decorative lettering, Kinetic took inspiration from the collections’ featured gemstones to create a series of mesmerising swirling and blending colour gradients. For an added personal touch, these are applied to jewellery cases to correspond to the matching pieces.