The Edit: five projects including Casual Business’ fun and breezy packaging for Bowl Grabber

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Bowl Grabber exists to celebrate the enjoyment of drinking great wine without pomp or ceremony. Sourced by a ‘master of wine,’ the brand doesn’t care about wine etiquette, and is instead targeted to the market of laidback wine drinkers who don’t care either. Needing eye-catching packaging for their first wine, a Portuguese Alvarinho, Bowl Grabber reached out to Casual Business. The Malta-based studio designed a custom logo and font which combines with Egle Zvirblyte’s quirky illustrations and a vibrantly uplifting colour palette to create a fun and carefree identity that rebels against stuffy premium wine designs.

Taking an unusual tech-driven approach, Les Vinficateurs’ labels are made with data gathered from their customers about their wines’ flavour profiles. Designed by Barcelona-based studio Atipus, the artisanal identity exudes elegance through its rich label palette and subtle golden stamping. Contemporary sans serif typography from Klim Type Foundry is balanced with custom-made, hand-drawn lettering, adding a personal touch reflective of the winemaker’s authenticity.

Based in Aspen, Colorado, real estate company Moriarty Realty is anchored by the respect and appreciation that they have for the valley. Having lived there for 40 years, their founders know that their land is an inspiration – an authentic, down-to-earth experience with unforgettable people, culture and lifestyle. Inspired by the legacy and integrity of the community, Oneiro Studio, located in Indiana, created an identity for Moriarty Realty that blends heritage and modernity to create an authentic visual language. An inviting messaging and character is conveyed through refined but approachable typography, with secondary choices that reference vintage library stamps. The colour palette’s warm and grounded neutral tones were curated to not only give the identity a welcoming character, but also to allow the real estate to take centre stage. The visual language is rounded out with brand submarks, textural accents and hand lettering that bring additional depth and character.

Studio Albin Holmqvist was appointed to develop the creative direction, brand identity and e-commerce design for Axel Wannberg, a designer and master cabinet maker based in Stockholm with a degree from Carl Malmsten Furniture Studies. Sitting at the centre of the identity, the AW makers mark takes its cues from the Swedish craft masters of the time period between the 1650s and the 1850s. Mimicking the limited typographic choices offered by typesetters of this era, the mark combines a custom monogram with the serif typeface of Nimbus Roman No. 9. The mark is applied burnt into the furniture pieces and as a blind emboss press for printed collateral. Franklin Gothic and Founders Grotesk, used for headlines and running text respectively, were chosen to counteract the traditional serif of the maker’s mark whilst giving the identity a more modernistic flair. Sharing a sensibility for the understated, Japanese and Swedish aesthetics meet through the product photography, the art direction of which finds inspiration from the Japanese interior designers Uchida, Mitsuhashi and Studio 80.

Starrytale is a skincare and cosmetic brand born out of a need to create products suitable for common and real skin problems. Based in Hong Kong, the founder established the brand with the experience she accumulated advising skincare. Creating products that not only help her problems with acne and allergies, but are also made ethically, each product is created with natural ingredients known for their restorative properties. Starrytale approached Leeds-based designer Alejandro Gavancho to create the packaging for their whole product line. Taking the brand’s name and concept as a starting point, he developed a mystical graphic system that runs throughout the identity. The packaging design for each product draws inspiration from the colours of its main ingredient, and its aroma. Aligning with the brand’s natural values, and avoiding unnecessary plastic, glass and coating-free paper are used for the packaging materials themselves.