The Edit: five projects including Classmate Studio’s elegant packaging for Juhasz Milan Wines
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Juhasz Milan Wines are an independent maker of handmade, natural wines from the south of Hungary. Looking for an identity and label design ahead of their launch, they turned to Budapest-based brand design studio Classmate, resulting in a visual language that aims to feel both historic and contemporary at the same time. Juhasz Milan Wines see winemaking as an art form – a view that inspired Classmate to use a series of hand painted patterns to represent the taste profile of each wine. These act as the centrepiece of the brand alongside a fine serif typeface from Finnish foundry No Bad Type. The two leading components come together within an unconventional oval shape for the label, adding a contemporary touch to the ornate feel of the typeface and paintings.
International branding agency DesignStudio have created a global campaign for women’s rugby – one of the world’s fastest-growing sports – aiming to build on its momentum and help the sport break into the mainstream. Their concept revolves around a bold collaboration with Argentina-born, LA-based illustrator Xoana Herrera – the result of which is a ‘team’ of original characters that highlight the athleticism, power and diversity found across women’s rugby. The illustrations move and interact with vivid colour and heavy typography as part of a hyper-flexible graphic system; resulting in a visual language that feels like that of no other sport.
Domaine de Brau is a French winery that has been producing organic wine since 1989. On the back of a takeover in 2020, the new owner Fabien sought the help of Paris-based design studio Le Dimanche, looking for a new name, identity and website, as well as various printed materials. They started by trimming Domaine de Brau to just ‘Brau,’ and then selected Adam Ladd’s Gopher as their typeface of choice for its similarity to the typography seen on old French ‘réclames.’ The choice of green as the leading colour was a simple one, with Le Dimanche looking to the winery’s organic production methods as their point of reference.
Torontonian design studio Fook have named and branded CBD company Ground – looking to cut through the noise within the ever-growing wellness industry. The resulting identity deliberately avoids the lofty language often found in this space, as well as the clichéd visual language associated with cannabis. Instead, they strived for accessibility; using simplistic typography set in Untitled Sans alongside messaging that doesn’t allow the brand to take itself too seriously. Fook’s choice of colour was directly inspired by their choice of name, as well as the sustainable qualities and natural origin of the brand’s products.
Space Cadet is a venture collective that aims to ‘propel humanity forward,’ while offering a wide variety of investment services for businesses of all shapes and sizes. Finding inspiration in their other-worldly mission, creative studio Holographik turned to space-related media and science fiction films as a point of visual reference. The result is a bold, typographic identity that uses its presentation to double down on its concept. By using bespoke 3D mockups and motion, Holographik were able to create a series of environments that could not be achieved on Planet Earth.