The Edit: five projects including Emunah Winer’s modular identity for global community Olami
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Olami began as a financial backer for Jewish outreach programmes across college campuses and professional networks, growing quickly to encompass more than 300 locations across 30 countries. After such monumental growth, they required a major organisational restructuring; bringing in Israeli designer Emunah Winer to take on the branding side of the project. The main consideration for the rebrand was the change in the organisation itself, with Olami shifting its focus from B2B to B2C – meaning the brand needed to appeal to students as well as the organisations above them. The core of the resulting identity is its logomark, which takes inspiration from the name itself. ‘Olami’ has two literal translations in Hebrew – ‘my world’ and ‘global,’ leading Winer to a bold solution that represents the connection between the world and its people. With so many factors to consider, the identity needed to be flexible and usable by a wide range of teams. To handle this requirement, Winer chose Founders Grotesk as the sole typeface and built a simple modular grid system for educators to be able to use in the collaborative design tool Canva.
SNEAKRS is a limited-edition footwear, clothing and accessories marketplace providing customers with the latest products as well as news and original content. Designed by Mexican studio Brada, SNEAKRS’ identity combines a no-nonsense typographic approach with a series of playful flourishes, such as hand-drawn illustrations and staggered layouts. Primarily set in Sora Sagano’s sans serif Aileron, the identity’s wordmark always contains an ‘S’ from an entirely different typeface in an attempt to communicate one of three ideas related to the sneaker industry: accessibility, luxury and technology. With Aileron providing the former, Brada used Kepler to add a feeling of exclusivity, as well as the squared forms of Analo Grotesk for a touch of tech.
Established in 1938, R&R Smith is a family apple distribution business located in Tasmania’s Huon Valley – a once renowned region that used to export apples all over the world, earning Tasmania the title of the ‘Apple Isle.’ From multi-disciplinary creative Megan Perkins, also based in Tasmania, their rebrand is a contemporary re-imagining of the golden era of Huon Valley. At the heart of the identity, a playful apple illustration intelligently doubles up as the ampersand in the wordmark – set in Optician Sans.
Formerly known as Sharework, Paris-based start-up Reveal is a software platform that lets companies easily and securely compare their client intelligence, spot opportunities for collaborative growth and work together to win bigger deals. Taking on the task of their branding, London-based agency Ragged Edge imagined a world where business happens behind open, and not closed, doors. The result is Illuminati-inspired in its look and feel, but the complete opposite in spirit; flipping the conventional language of a secret society on its head to instead represent collaboration and transparency.
SearchSystem is an ever-growing collection of references and tools for designers, curated by Julien Van Havere – Founder of DesignPractice and TypeFoundry. As part of its five-year anniversary, Swedish design consultancy Nordebrink Studio were invited to review the overall experience and design a bespoke website theme for the SearchSystem website. To further enhance the huge archive of content, the result is a refined and structured solution that aims to remove all distractions. As part of the redesign Neubau Berlin developed a custom typeface, SearchSystem Pro Mono. “Nordebrink suggested a couple of design routes and typefaces,” Van Havere explains, but “this felt right for the new website” as it “references a certain archival aesthetic and translates the systematic approach to this practice.”