The Edit: five projects including Everything Will Be Fine’s wavy identity for Lost Shore Surf
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Keen surfers visiting the UK, take note. In the summer of 2024, Lost Shore Surf Resort – located in Ratho, near Edinburgh – will open its doors. Formerly Wavegarden Scotland, Lost Shore will be Scotland’s first inland surfing destination, where surfers of all abilities can ride around one thousand sustainably generated custom waves per hour. For the £55m landmark development, Glasgow-based studio Everything Will Be Fine were invited to create the identity. At the heart of the visual language is a distinctive icon based around the resort’s unique fan-shaped cove and the waves contained within. Reinforcing the wave imagery, the wordmark itself is set in OH no Type Co’s Obviously Wide Bold. Furthermore, the studio leaned into Scotland’s climate, landscape and cold water surfing with a colour palette that embraces warm greys and a distinctive bronze hue.
Night Group is an independently owned collective that specialises in delivering pioneering venues across London, including some of the most impactful nightclubs in East London. Alongside hosting thriving local talent, the collaboration is driven to be an inclusive and accessible space for creatives and people from all backgrounds to get together and enjoy music. Taking the collective’s ethos and mission on board, Swiss designer and art director Tashina Maria delivered a striking and high-contrast identity through a primarily black-and-white palette, a pairing chosen to mirror the nightlife experience. This is further emphasised through a strong and impactful brandmark, whose chunky and undulating retro forms call to mind the rhythm and shapes of music. To bring balance to the bold art direction, Maria opted for Monument Grotesk as the typeface to provide a pared-back and minimalist character.
After several auctions, a foreign investor has taken ownership of Butrón Castle – a beloved neo-Gothic fortress located in Gatika, Vizcaya – for his personal enjoyment. This, therefore, removes the possibility that visitors will ever be able to enjoy its interior again. For his conceptual identity project, Bilbao-based designer Josu Loizaga has speculated what could have happened if the story had played out differently. Inspired by the castle’s heritage and neo-medieval character, he brings a contemporary twist, resulting in an appealing design that doesn’t completely break from the castle’s aesthetic legacy. Ubiquitous diagonals throughout the identity tear apart the gothic font of the logo. The overall system is unified by a vibrant colour palette, which draws from the family coat of arms of the Butrón house.
Arendals Fossekompani (AFK) has established Vergia, a strategic investment company responsible for a portfolio of green technologies. It is only fitting that their identity, designed by Oslo-based studio Emdash, is led by a bright and energising green. The wider visual concept takes inspiration from the way Vergia combines industrial technology, know-how and partnerships with other companies. These areas of expertise are represented by abstract visual motifs which, paired with a clean typographic direction and brand icon, complete the future-proof and strategically anchored visual identity.
ClearBank is revolutionising banking infrastructure, from a slow-moving utility to the catalyst that unlocks the potential to innovate. For the UK’s fastest-growing tech company, the team at London-based studio Output devised an identity and digital experience that captures the confidence and clarity of the business. Reflective of ClearBank’s innovative technology and the vibrant people behind it, the identity pairs bright, colourful 3D renders with a crisp, future-facing typographic direction. In particular, the mathematically optimised wordmark and customised brand typeface are given room to breathe, thanks to the bright white backgrounds and generous negative space.
Everything Will Be Fine