The Edit: five projects including Flavien Minson’s chiselled identity system for ROCK MEN PARIS

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

The little rock mascot of ROCK MEN PARIS feels like a playful counterpart to the posing male models on display. Whilst it doesn’t quite mirror the lithe forms and dramatic portraits of the talent, it does certainly capture a ‘chiselled’ look. As part of a complete rebranding for the Paris modelling agency, designer Flavien Minson looked to the early historical representations of men, carved into stone. He then merged the collected petroglyphs into one final pictogram, resulting in a unique new mascot and a starting point for the rest of the visual language. To give focus to the models on display, Minson opted for a minimal and modernism-inspired direction, led by a white and grey palette and Helvetica Neue as the typeface of choice.

To mark its 40th anniversary, Off-Broadway Theatre company Vineyard appointed NB Studio to give its brand an eye-catching and timely makeover. Noticing the revolutionary impact of the theatre’s productions – aiming to change audiences’ perception of theatre itself – the London-based design studio crafted a colour scheme, imagery and logo that are never the same twice. ‘Vineyard’ stays constant in the wordmark, bold and all-caps, whilst ‘Theatre’ is reinvented for each new show, allowing creatives to reflect the voice of the production in a fresh and surprising way. 

The team at Among Equals worked with Grind to make sure its new series of canned coffees were ready in time for summer. As part of a retail push by the iconic London coffee institution, the new selection of double-shot drinks includes classics like the iced americano and flat white alongside crowd favourites such as iced caramel latte, mocha and oat latte. The famous ‘Grind pink’ brand colour is the focus of the design, and is accompanied by the brand’s typeface Argent.

Created to promote music, foster community and reward listening, London-based web3 music startup Muzos caters to the needs of musicians and the music ecosystem, whereby all parties get rewarded for adding value. Devised by design and brand consultancy MADE IN BURO, the coin (circle) is the leading element of the identity, capturing the goal and collective spirit (many dots) of Muzos. These dot symbols are joined by Stolzl, designed by Mariya V. Pigoulevskaya, a bold and geometric sans serif with an undeniably circular character. 

To echo the sophisticated, daringly cool, and ambitious spirit of The Round Table, Sydney-based Bandit Design Group have introduced an energising new identity. As a boutique creative agency built on a diverse collective of underground talent, they needed to communicate their personality and offerings – think immersive experiences, pop-up bars, and award shows – with gusto. Bandit, therefore, paired dark grounding tones with bursts of bright and neon hues. The wordmark ties it all together, set in the tall and bold FK Screamer, with a hollowed-out ‘o’ to capture the ‘round table’ collective of the team.