The Edit: five projects including Lundqvist & Dallyn’s identity for photographer Spencer Lowell
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Based in Los Angeles, Spencer Lowell is an award-winning photographer whose work intends to blur the lines between art and science. He has worked with many of the world’s leading brands and magazines – from Apple to Wired; with projects including a research ship in the Mediterranean, a desalination plant in Dubai, Norway’s Global Seed Vault, Mark Zuckerberg’s office and more. In search of a new identity, Lowell commissioned UK-based design studio Lundqvist & Dallyn; who also took care of the design and development of his website. Their solution revolves around a bespoke stencil typeface, structured grid system and vibrant shade of green, which all combine to perfectly represent Lowell’s one-of-a-kind approach.
Studio8 is a design lab operating in the lines between architecture, material design, digital scenography and urban strategy. Working collaboratively to create their identity, the Porto-based team of Yucca Studio and Mecha Studio devised a minimalistic graphic solution that aims to provide an elegant foundation for Studio8’s portfolio and multi-faceted approach; without compromising on character. This idea is primarily represented in the identity’s wordmark, which takes advantage of GT Haptik’s geometric letterforms to form both the ‘o’ of ‘studio’ and its namesake’s ‘8.’ These two circles become the basis of Studio8’s graphic language; appearing across printed materials as a subtle yet powerful embossed texture.
A.Residence is a Moscow-based housing project developed by O1 Properties and designed by Tsimailo Lyashenko Partners. Inspired by the windows of the building itself, branding and design agency MADE IN BURO created a simple sans serif wordmark that can be set in many different arrangements; from its primary landscape version, as pictured above, to a series of stacked layouts. Their typographic approach saw them land on Grilli Type’s GT America Extended and Production Type’s Spectral Light. “We wanted to take a bold, modern and fresh typeface that matches with the building’s character,” Art Director Dima Kuzmichev tells us, “and at the same time, take an elegant classic typeface” to match with the developer’s intended target audience. Together, “we found a beautiful contrast,” he concludes.
Oslo Bar and Bowling, commonly known as OBB, has been a mainstay in the Norwegian city’s nightlife scene for more than two decades. Despite that, they lacked any kind of memorable brand; so turned to local design studio Duties to help them make a significant change. The result is a playful, type-driven identity system that celebrates activity and movement; inspired by the falling of bowling pins, the striking of cueballs and the clinking of glasses. Its playfulness is led by Labil Grotesk – a sans serif typeface from KOMETA with a plethora of alternate characters that lean forwards or backwards. In addition, a series of custom illustrations were created in-house to create characters out of the trivial things in the venue such as billiards and beverages.
Book Projects is a platform for collaboration, created by NBA basketball player Devin Booker. Mysterious in its conception and future plans, the venture has so far launched a film, a gaming headset and a limited edition Xbox controller. Booker grew up with his mother in Michigan, then his father in Mississippi and, at the time of writing, plies his trade in Arizona. Inspired by this, French design studio Plus Mûrs used the area codes of Booker’s three hometowns as a basis for Book Project’s identity system – choosing Hugo Jourdan’s sans serif Slussen as the one-and-only typeface to purvey their concept.
Lundqvist & Dallyn