The Edit: five projects including Mesh Scandinavia’s minimal identity for Kingsbury Run Capital
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Kingsbury Run Capital, or KRC, is a South Dakota-based private investment firm that specialise in ‘value investing’ – a method in which investments are made at a significant discount to their intrinsic value. KRC aim to set themselves apart through the long-term positions they take with their investments, as well as their primary objective to compound invested capital at a tax-efficient rate. Working with upcoming Danish design studio Mesh Scandinavia, KRC sought out a refreshed identity system to better communicate their professionalism, competence and calmness. The result is a showcase of simplicity, consisting of a tranquil monochromatic colour palette and San Francisco as the one and only typeface of choice. Alongside a plethora of negative space and subtle layout details, the identity is intentionally quiet in contrast to the busy and bolshy world of finance.
Juniper is an Australian menopause telehealth clinic created by digital healthcare start-up Eucalyptus. By connecting women to specialist doctors online, the clinic offers modern and effective medical treatments and aims to support them on their personal journey through menopause. With full control of the project, Eucalyptus started with the brand name; choosing Juniper as a reference to the resilience, strength and determination of an evergreen plant. The identity further reinforces these qualities while aiming to feel grounded, delicate and vulnerable.
Nature-inspired colours are paired with positive imagery and friendly typography set in a combination of Nib Pro and Atlas Grotesk; with the former acting as a subtle reminder of branches and leaves. Adding another layer to the identity is Ilana Bodenstein’s vibrant illustrations, which were inspired by Australian flora in order to reference the key menopause symptoms as well as to portray all female body types. “Ilana’s illustration style incorporates a lot of personal human touches,” Head of Design Olivia King tells us, adding that there is “a lovely imperfection to her work that speaks to a message we wanted to convey: there is no perfect menopause journey and that’s totally normal.”
Mungo’s Hi Fi have been a staple of sound system culture since the early 2000s, playing at raves, clubs and festivals all around the world. Over the years, they have progressively expanded their reggae roots to add soul, electronic and pop-inspired sounds to their arsenal. Aiming to open up to a new generation of listeners while staying loyal to their core fanbase, Mungo’s turned to Glasgow-based Warriors Studio to help redefine their identity, online presence and brand strategy.
Reacting to the question “How can we capture the feeling of being at a festival on a warm summer evening with an identity?” – Warriors Studio developed a visual world that feels uplifting, diverse and reflective of the collective’s beginnings. The centrepiece of the resulting visual language is OH no Type Company’s Obviously, which can feel just as comical as it can serious through its enormous flexibility. By combining its widths and weights, Warriors Studio were able to portray the rhythm and personality of Mungo’s music. Furthermore, they found inspiration in dancehall posters; leading them to a warm colour treatment reminiscent of that aforementioned summer evening, as well as the energy found in a dark nightclub in the early hours of the morning.
Working with property-focused design agency Cormack, London-based graphic designer Daniel Britton created the identity for Centre 31 – an industrial distribution warehouse located in the north of England. His solution upholds a classic industrial look and feel, with the instantly recognisable motif of 45-degree warning stripes acting as the centrepiece of the visual language. Alongside a punchy orange hue and simple sans serif typography, the resulting identity system is bold, cheerful and matter-of-fact.
Based in the Australian city of Perth, bo•be are aiming to make jewellery more meaningful by donating 100% of their profits to medical institutions that research cures for neurological diseases. Their identity, created by fellow Australian Martin Maher, reflects the elegance of the jewellery itself while placing their heartfelt cause at the front and centre. For the typography, Maher found what he was looking for over at Klim Type Foundry; choosing the contrasting combination of Tiempos Text and Untitled Sans. The colour palette revolves around subtlety in order to not distract from the imagery of bo•be’s products, which are colourful and dazzling themselves.