The Edit: five projects including Pano’s pared-back identity and packaging for collagen brand SANA
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Premium collagen brand SANA Amsterdam invited award-winning brand and packaging design studio Pano to create a fresh and science-oriented identity for their consumable collagen range. In a constant effort to be as sustainable as possible, both powder and liquid collagen are mainly derived from fish in the icy Norwegian sea. With this in mind, the Greek studio devised a look that aims to appeal to the target audience as a new, tastier way to ‘freeze time.’ The minimalist, almost sterile, visual language utilises clean lines and a crisp white background, recalling the freezing snow and ice of Norway. This pared-back look highlights the shimmering foil of the logo and hero icons – the shapes of which draw inspiration from the collagen molecular structure. The embossing on the bottle labels and gradual debossing on the packages was incorporated to imitate disappearing wrinkles.
From Telsha Anderson’s boutique T.A. New York, a small Black-owned concept store that opened during the pandemic, comes its first printed catalogue. Showcasing a highly curated selection from three seasons, the publication also features several interviews and an archive of all clothing items ever featured within the store’s walls. For such a new brand, it was key for designer Madeline Montoya to develop the visual language whilst giving the brand the flexibility and room to grow. The New York-based designer expanded the existing brand language with clear type, colour, and image treatments – conveying the colourful, high-energy spirit of the founder and the clothing within the busy pages of the catalogue. With a confident typographic pairing, and equally strong use of colour, Montoya’s definitive look gives the brand the space and assuredness to feel culturally significant.
Independent agency BRUD Creative aided Evotix in creating a confident and charming identity that would help raise awareness of their dynamic EHS (Environment, Health and Safety) and wellbeing solutions. Aiming to cut through the US market whilst challenging the bland stereotypes of workplace health and safety, the Shanghai and London-based design studio introduced a retro suite of illustrations that provide some light relief and character. With a bold typographic style and punchy yet informal tone of voice, the serious nature of the product is balanced with a human and witty style, intended to connect with its target audience. This allows Evotix to be direct and concise without appearing too clinical or grave. For a safety-oriented sector, visibility is key. BRUD Creative ensured this with an attention-grabbing colour palette, complementing the impactful black all-caps of the display typeface.
Ognjen Gligorijevic’s first publication, ‘In Search for Typographic Solutions’ is a highly exploratory and introspective journey in typography, created during the COVID-19 pandemic. For the Serbian graphic and type designer (and founder of design studio OGV) the project was a profound period, as typography allowed him to explore his own psychology. “I introspectively discovered myself and confronted both my raw side and the side which I was afraid to face. The ‘Typography’ chapter is in a way a visual representation of that journey,” he tells us. The book showcases 27 works created during this period, split into three chapters: ‘Typography’, ‘Publication Design,’ and ‘Poster Design.’ With a clean, modern and minimalist look, the book is set in Pangram Pangram’s versatile sans serif Neue Montreal. Gligorijevic’s intention with this book is to inspire other designers to be true to themselves. “My main aspiration is to encourage other designers to go one step further and do the things they are scared of doing,” he explains, “I believe this is how we find our purpose because the only way to find something is to search for it.”
Deforestation Free Finance works with industry experts to provide practical guidance, ensuring that financial institutions eliminate commodity-driven deforestation from their portfolios. British design studio and environmental champions MONDIAL communicated this sense of urgency and warning of deforestation with a vibrant and contemporary twist. A bold and robust abstracted brand mark depicts a financial growth graph combined with an abstracted tree icon. The shapes of which can be cleverly replicated to create tileable geometric repeat patterns. The bright ‘warning’ orange of the colour palette is balanced by grayscale tones and Commercial Type’s rational sans serif Graphik – ensuring a more sober look that feels appropriate for the financial sector.