The Edit: five projects including Pentagram’s inclusive identity for disability campaign #WeThe15
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Created in partnership with the International Paralympic Committee, #WeThe15 is an inclusivity movement for people with disabilities that’s aiming to become the world’s largest human rights movement. It takes its name from the 15% of the global population that have a disability, who often find access to basic rights such as healthcare, education and employment to be limited; making it harder for them to live, work, thrive, and in some cases, survive. Designed by the London-based team of Pentagram partner Harry Pearce, #WeThe15’s identity ensures maximum visibility of the name across social media by presently it clearly and plainly as a hashtag in a bold sans serif typeface. A layer of graphic character and ownability is added through the identity’s circular symbol, which aims to visualise 15% at a 23.5-degree angle – in reference to the aforementioned disability percentage and the tilt of the earth’s axis as a reminder of the topic’s global scale.
From the lens of Melbourne-based photographer Dominic Xavier, I Seach For You Still is a photo book showcasing the often misunderstood Middle Eastern nation of Iran; focusing on the beauty of its culture over the misconceptions often conveyed in western media. Xavier collaborated with fellow Melbournian and graphic designer Yarron Felder on the design and construction of the 92-page publication; landing on a loose, flowing approach to typography in order to champion the narrative of the photography and accompanying poem from Kaveh Akbari, which explores what it means to be a part of the Persian diaspora. A limited 150 copy run of I Search For You Still is available to purchase here.
Purevirtual offer transparent and open-ended IT consulting; helping and guiding businesses with their digitalisation and strategy from their base in Germany. Created by Macedonian branding studio Alphamark, their visual identity embraces the simple form of a forward-facing arrow as a graphic starting point – in reference to the integral role that IT infrastructure can play in the development of Purevirtual’s clientele. Alongside Displaay’s sans serif typeface Matter, this arrow acts as the centrepiece of nearly every application; acting as a hierarchical anchor for dense blocks of text and closely cropped photography.
Having designed the first edition of NAMI’s Mexican sake, Culiacán-based studio Ancla were invited back to devise the identity and packaging for the brand’s second edition. Their solution aims to subtly embrace NAMI’s unique position as a Mexican take on a traditional Japanese beverage; fusing elements of their cultures to make something distinct to the brand. The bottle itself features raised lines in its glass in reference to the wooden barrels that were used in old Japan to ferment sake, while the semi-transparent shades of glass bring the brand closer to more familiar Mexican categories such as gin, tequila and mezcal.
From the mind of artist Bela Rofe, Weaving Water is a 100-page publication created alongside a hanging textile installation exhibited in ‘The Unknown Mine Zone,’ an exhibition series held in Amsterdam that reflects on the finiteness of raw materials and the access to viable alternatives. Composed of approximately 100 unique biomaterial samples, Rofe’s artwork is an interwoven tapestry of algae and female human hair – produced with the aim of reconnecting humans to the sea. For the photo book, which was devised by Berlin-based designer Tom Schwaiger, each material sample was photographed in detail, cropped multiple times and pieced back together to create a thorough documentation of the project.