The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Tasked with rebranding Zigzag – the largest shopping app in Korea with 35 million downloads and counting) – New York-based agency PORTO ROCHA crafted a youthful and vibrant rebrand. Starting with the wordmark – inspired by fashion periodicals – the studio oriented the visual language in a contemporary and versatile direction; allowing the company to expand into new markets whilst keeping pace with the fashion world. Using both Korean and Latin sans serif typefaces, a clean typographic direction aids the brand in communicating across multiple languages whilst counterbalancing the system’s more expressive elements. 

The loved-up world of the pulp fiction romance novel was the focus of Elizabeth Goodspeed’s project ‘How to Live on Love’ during her Design Director in Residence role at New York’s High Tide. As an investigation into the unique typography of the erotic paperback genre – finding itself at an intersection of smut and chastity – the risoprinted compendium features a wide assortment of lettering samples pulled from erotic pulp covers alongside an essay on the history and design of romance novels. The cover includes a die-cut heart, with red binding sewn by hand. 

For Fiasco Design, curiosity is key. The idea that many of us try meat-free products out of curiosity was the leading insight behind their brand strategy and design for Eat Curious. With a punchy and engaging identity to match, the Bristol-based studio have crafted a B2B brand that stands out in supermarket aisles and empowers people to eat better. A flavourful, energetic colour palette mirrors the bold personality of OH no Type’s Obviously as the primary typeface. The team also invited the talents of Madrid-based illustrator Miguel Angel Camprubi to push the brand narrative further, with a vibrant suite of illustrations to help visualise the overarching theme of curiosity with a feel-good touch. 

The Third’s mission is to connect the great women of Dakar in a lavish yet welcoming setting. As Senegal’s first member-only space for women, it was essential to express the communal and empowering spirit of the space. With a visual language inspired by The Third’s Senegalese legacy, Tinge evoked the country’s rich heritage whilst aligning with the club’s classic interiors. A set of cut-out-style illustrations by Weronika Kuc bring charm and an empowering feminine character to the brand. This is further enhanced by an elegant typographic direction. 

Aegle's is a London-based nutricosmetic skincare brand developing both topical products and nutritional supplements. Designed for the treatment of skin conditions, their approach is preventative and curative, as their naturally formulated products provide a healing alternative to aggressive chemical treatments. With a luxury market in mind, they worked with fagerström to develop the identity and packaging design for their flagship product; a nutritional supplement for the treatment of acne. The Madrid-based studio honed in on the concept of ‘healing,’ characterised by a delicate typeface and its cross-shaped apostrophe; representing both health and brightness. A blurred white circle is also used across the packaging to evoke the skin’s healing process. The overall look is sleek and minimalist, conveying a feeling of a modern apothecary.