The Edit: five projects including S&Co.’s tropical identity for Colombian coffee maker Tropicália
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Tropicália is a Bogotá-based roaster and café that specialises in coffee from Colombia and the surrounding tropics. With each cup of coffee, they aim to highlight the flavours and characteristics of their beans while recognising the hard work and knowledge of the farmers responsible for their production. Looking to communicate this ethos through the visual aspect of their brand, Tropicália turned to design firm S&Co. – also based in Bogotá – in search of an identity system representative of their tropical, explorative and informed personality. The resulting brand is an expressive combination of typography, illustration and colour; championing exploration and the tropical, Latin American origin of Tropicália’s products. Appearing on everything from apparel to signage, the identity is led by a wide variety of illustrations from David Saravia; highlighting key characteristics of the company and their coffee – showcasing the plants, animals and climate crucial to both.
Hans und Matti Kammerer Stiftung, or the Hans and Matti Kammerer Foundation when translated to English, is a non-profit organisation founded by its namesake – the late German architect, urban planner and professor Hans Kammerer. Commissioned to design the foundation’s visual identity, Stuttgart-based practice Tilgner-Kempf devised a straightforward typographic solution that relies on the presence of its rhythmic sans serif logo. This not only allows print and digital applications to be easily created on demand by the foundation’s in-house team, but delivers a no-nonsense architectural aesthetic reminiscent of Kammerer’s ethos.
Fotonokka is a Helsinki-based photography agency that represents a carefully curated roster of rising stars and established artists. In need of a rebrand to help them better depict their pool of talent, they turned to London and Helsinki-based creative director Sofia Pusa in search of an elegant and premium-feeling identity system. As part of the resulting explorative process, Pusa found inspiration in the very basics of photography – specifically the ‘f’ letter that represents a camera’s lens aperture. Translating this reference into graphic form, she created an elegant ‘f’ logomark that acts as a metaphor for the process of creating a photo and illuminating an idea through visual storytelling. The design of the ‘f’ itself was directly inspired by the aperture blades inside a camera lens, resulting in a delicately sharp lower case letterform. Together with a monochrome palette and supporting serif typography, the identity provides a sophisticated backdrop to the talent it dutifully represents.
The New Standard is a Copenhagen-based firm with a neutral approach to interior design. Working with Mexico City-based designer Fernando Farfán, they developed an identity system that seeks to showcase the same tranquillity and harmony as the architectural spaces they create. The identity revolves around an elegant combination of sans and serif typefaces, as well as a functional grid system that helps to divide information and provide a layer of hierarchy to layouts abundant in negative space. In line with the overarching concept, the colour palette of black, white and grey was inspired by the materials and textures used within The New Standard’s projects; bringing total cohesion to the company across their digital and printed applications.
Rising is a winter festival that was created to reclaim the streets of Melbourne and reignite the city’s passion for contemporary art. Curated by a team of local, national and international artists, the festival is held annually to coincide with the total lunar eclipse. Inspired by this while developing Rising:’s identity, Australian design studio MAUD created a series of simple lunar forms; which also connect back to the ‘:’ in the festival’s name. An electric blue and white colour palette lead the way alongside these circular shapes – chosen in reference to the moon’s shimmering winter gloam. As a result of the rebrand, Rising: has become one of the most talked-about creative festivals in the Southern hemisphere.