The Edit: five projects including Team’s bold and inclusive identity system for The Bronx Museum
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Organised in 1971 by community leaders and activists, The Bronx Museum was founded on the belief that art is essential for the path to social justice. As one of the most ethnically and socioeconomically diverse neighbourhoods in the country, the museum presents a crossroads of its residents, artists and visitors. To mark 50 years, Brooklyn-based strategy and design studio Team have brought The Bronx Museum’s mission to the fore with a new identity, reimagining the museum as a dynamic institution for the 21st century, rooted in its central ethos: free art for all. The new visual language is led by a bold sans serif type, paying homage to the borough’s place in culture; from the origins of hip hop’s visual language in The Bronx to the signage of its historic community centres.
For Seville-based multidisciplinary photographer Óscar Romero, Madrid-based studio Temporada have created an authentically personal identity and website design. Blending both commercial and personal projects, the works on display are accompanied by an elegant and modern type choice – Typefaces of the Temporary State’s Panama. Rather than craft a bespoke logo, the studio reinforced Romero’s personality through the type-driven visual language and the visual weight of his photos. The resulting look is refined and impactful whilst not stealing the works’ limelight.
Fragrance company Snif partnered with influencer Stephanie Suganami Shepherd for their fourth collaboration. The fragrance – an earthy, peppery and sophisticated blend – is communicated through every element of the product’s concept and design. With a sleek black bottle and 100% compostable packaging, Swedish brand agency Grand Public created a sustainably-focused design that was far from boring. Inspired by the production processes of the packaging, making the insert a visible part of the design, all graphics and logos are embossed or debossed into the packaging and no printing is used.
Family-owned and family-operated print shop D&K approached San Francisco-based studio The Office of Ordinary Things to create a piece that would showcase the scope, quality and ambition of their craft whilst educating customers about sustainable printing. Sharing their sustainable ethos, the team conceptualised a bright and inviting book that focuses on the core tenets of the process; paper and ink, all while showcasing D&K’s in-house production capabilities. Aptly titled ‘Origins,’ to encapsulate the promo’s goals of transparency and insight, the printed piece champions everything we love about interactive printed matter, with playful zip strips that ask readers to participate and engage through sliding, tearing, flipping, ripping and unpacking. Furthermore, the promo vibrantly showcases both classic eco materials as well as innovative, unconventional design solutions.
Spruce is Thailand’s first designer furniture subscription service by leading luxury retailer Chanintr. As a more environmentally-friendly solution to the overworn furniture that ends up in landfill, Spruce offers a simple model to rent designer furniture on a monthly basis. The accompanying identity – created by Jeremy Matthews and Brett Wickens – perfectly embodies the elegant forms of the furniture itself. For one, the Spruce wordmark is inspired by the organic curves found in nature and modern Scandinavian furniture, such as Hans Wegner’s Wishbone Chair and Alvar Aalto’s bent plywood process. From there, the Spruce monogram is derived from the ‘r,’ ‘u’ connection, rotated 90º and flipped horizontally to form a letter ‘S.’ Rounded out with a palette of warm neutrals – and equally pleasing accompanying typefaces – the overall look is wonderfully Scandi.
Jeremy Matthews and Brett Wickens