The Edit: five projects including Third Paragraph’s vibrant exhibition posters for Sound of Sunrise
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Located in Hong Kong, ‘Sound of Sunrise’ is a pop-up bookstore and exhibition based on the StoryBunko book series published by StoryTeller. For the event, Hong Kong-based design consultancy Third Paragraph designed a series of eight exhibition posters that double up as wrapping paper for the books. This embodies the concept of the ‘bunko’ – small, lightweight, and portable books that can be gifted. Following the theme of ‘sound of sunrise,’ each poster showcases a different two-tone gradient, not only depicting the colour of sunrises but also previewing the upcoming series of StoryBunko. Dinamo’s Whyte as the primary typeface contributes to the elegant and poetic atmosphere of the poster, with a clean finish that doesn’t detract from the gradients.
Manchester-based studio Ensemble have devised a unifying and progressive identity for CERT – one of the largest independent property businesses in the city. The concept of ‘Restless Experts’ leads the modular identity, taking inspiration from the enthusiastic and forward-thinking character of the company. MyType’s Amina and Displaay’s Reckless are a versatile typographic duo, utilised in many scales and layouts within the brand’s assets. This is complemented by a minimalist colour palette that sees professional monochromatic shades paired with vibrant shades for ‘pops’ of colour.
Nature, softness, honesty and femininity are the values that Peach Blossom upheld in their identity for SAPPA, a plant-based design company that focuses on sustainable interior architecture solutions made of hemp plant residues. The Tel Aviv-based creative studio delivered a sophisticated and architecturally-inspired visual language, elevating the material beyond its raw, industrial connotations. A bold, structural wordmark corresponds with a triangular roof-life logo, and is complemented by a sans serif with subtle quirks and a soft, organic colour palette.
butter creative studio have subverted the traditional gallery format with their dynamic identity for an art gallery aiming to be mobile, with pop-ups around the world. The identity for Import Export was developed following experiments interpreting the name into a typographic visual language. Inspired by 90s Polish trade, the team sought influence from this era alongside the name’s directional elements. The resulting identity is no-fuss, black and white, and versatile – embodied by a black cube. With flexibility in mind, the team created an AR filter for social media, allowing the Import Export cube, and the gallery, to be present anywhere in the offline and online world.
Based on the east coast of Australia is Eddie’s Deli, a food truck offering a tasty selection of toasted sandwiches (or ‘sambos’ in Australia). Studio Half Decent took the sandwich and combined it with Australia’s laid-back ‘take it easy’ culture to create a progressive identity, characterised by ‘Toasty’ the mellow mascot. Like Toasty, the wordmark is entirely hand-drawn and vectorised, with retro features inspired by Italian style delis as a homage to tradition. Contrasting with the stylised logo, motion and ingredients of the visual language is the accompanying typeface, Pangram Pangram’s Neue Montreal – a clean sans serif that provides excellent legibility. A subdued palette allows the more playful systemic elements to take centre stage where applicable.