Tinge “make a cosy woodside cabin sing” with their warm identity for Bolimówek’s ‘Home for Rent’
For a quick weekend getaway, and only an hour’s drive from Warsaw, Bolimów Landscape Park promises guests a calming break from their busy day-to-day schedule. Considered one of Poland’s most scenic spots, the park contains Bolimówek; a cosy getaway cabin catering for weekend staycations and longer-term WFH rentals. Translating the offline to the online, Warsaw-based design studio Tinge have delivered a fitting identity and tone of voice for Bolimówek that communicate the cabin’s key qualities.
The resulting identity is led by a warm, woody shade of brown, tapping into the charm of the cabin’s all-wood interiors and warm-tone fabrics. To accompany this, Tinge opted for a bold typographic direction, deeply rooted in Polish heritage. Laic Type Foundry’s characterful serif Eklektyk was chosen as the main typeface – a decision which also informed the design of a set of icons inspired by folk cutout art from Poland’s Kurpie region.
Explaining this further, Tinge’s Founder & Creative Director Izabela Piotrowiak tells us that “this old-time craft, officially listed as Poland’s national heritage, wasn’t popular until the mid-19th century and, most likely, was incorporated into the national tradition from Jewish culture.” Traditionally made using massive shearing scissors, the intricate cutouts – usually “bursting with colours and an array of geometrical shapes” – are hung from windows, walls, and ceilings. “Incorporating this old-fashioned craft into Laic Type Foundry’s remarkably contemporary typeface feels both fresh and old-school,” she continues. The secondary typeface, Kasper Nordkvist’s Uncut Sans, is a highly legible and simple sans serif, providing a versatile constraint to the boldness of Eklektyk.
“Building on the theme of the aforementioned cut-out craft, each of the icons is a riff on a house-like shape,” Piotrowiak tells us of the logo design and accompanying icons. There are three different versions of the quaint symbols, she reveals. As Bolimówek is located in the heart of Bolimów Landscape Park, it is described as a place where the meadow, the river and the woods meet. These three elements and their corresponding icons come together to create a triptych, and are occasionally repeated to create decorative patterns