U.I.WD develops an elegant and understated packaging system for Spanish wellness brand RASSA

RASSA is a wellness brand from Barcelona that offers natural and organic cosmetic products for the face and body. Their formulations are powered by plant aromatherapy, a holistic healing treatment that uses natural plant extracts to promote health and wellbeing. They encourage users to slow down and keep it simple with their skincare routine by using fewer products but applying them properly and consistently.

RASSA’s identity and packaging, by São Paulo-based creative studio U.I.WD, is inspired by the balance of natural beauty, simplicity and elegance that underpins the way they develop their cosmetics. The colour palette is defined by the four product categories: Cleansing, Body, Essentials and Facial. Each colour is applied to a subtle scribble illustration, by New York artist Ana Kraš, that sits delicately on the front of the boxes that house the products. Despite its subtlety, the illustration successfully stands out as the product identifier thanks to the blind-debossed RASSA wordmark and small supporting typography. The boxes are constructed from Fedrigoni’s Old Mill Bianco, a natural, uncoated and environmentally-friendly paper stock.

U.I.WD