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Elliott Moody
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Fashion label VILLAIN worked with designer Maurice Masson on their minimal visual identity


Fashion label VILLAIN worked with designer Maurice Masson on their minimal visual identity
Fashion label VILLAIN worked with designer Maurice Masson on their minimal visual identity
Fashion label VILLAIN worked with designer Maurice Masson on their minimal visual identity
Fashion label VILLAIN worked with designer Maurice Masson on their minimal visual identity
Fashion label VILLAIN worked with designer Maurice Masson on their minimal visual identity
Fashion label VILLAIN worked with designer Maurice Masson on their minimal visual identity

Fashion label VILLAIN worked with independent German designer Maurice Masson on their minimal visual identity. They create sustainable hand-sewn garments from their Hamburg-based studio using locally-sourced materials.

By combining an extended sans serif typeface with a justified typographic treatment, the identity captures both the simple and playful characteristics of the brand.

Graphic Design

Maurice Masson

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