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Elliott Moody
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Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City


Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City
Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City
Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City
Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City
Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City
Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City
Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City
Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City

Lying within a former Dominican monastery in the Belgian city of Antwerp, Kunsthal Extra City is a contemporary exhibition space with a deliberately open-minded attitude. The space provides a hub for artists, art lovers and passersby to enjoy, discuss and deliberate art on a range of challenging social and political topics; aiming to reflect the city’s diverse and ever-changing society.

Commissioned to redesign Extra City’s identity upon its move to the former monastery, locally-based designer Ward Heirwegh faced the challenge of paying respect to its historic location while establishing a fitting and diverse solution for its plethora of exhibitions. His outcome rises to the challenge by revolving around an abstract representation of an important element from Extra City’s new environment – a square hatch mark devised from the building’s mesmerising floor tiles.

Simplistic in its most reduced form, the mark is manipulated to form the basis of a vibrant graphic system. One of its primary executions sees the hatch placed on top of ‘Extra City’ set in Dinamo’s Synt – forming a memorable logomark with the ability to both lead and provide support to the exhibitions on display when necessary.

Showcasing its flexibility, the hatch mark also appears in neon – informed by the Basilica of Koekelberg’s red neon cross – above the space’s entrance, provides a church-inspired grid for its permanent signage, and acts as the basis of a modular geometric pattern used on promotional materials for exhibitions.

Synt’s striking serifs are accompanied by another typeface from Dinamo – Monument Grotesk – providing a functional workhorse for body copy as well as a contrasting sans serif option for exhibition titles in printed matter and wayfinding. This combination is showcased beautifully in the exhibition guide for ‘Radically Naive, Naively Radical’ alongside a popping shade of purple inspired by the location’s religious past.

Graphic Design

Ward Heirwegh

Typeface

ABC Synt and ABC Monument Grotesk by Dinamo

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