6 inventive identities for fintech brands that prove money management doesn’t have to be boring

To make a case for both studios and brands reinventing money management,– we’ve put together a list that spotlights six creative fintech identities. In the competitive world of financial technology, the traditional approach of using muted neutral colours and sleek minimalism really isn’t cutting it like it used to. Eye-catching and personality-driven branding has become more crucial than ever, as it represents an industry that aims to connect deeply with its users. And as fintech companies strive to differentiate themselves, compelling and resonant brand stories are joining forces with bright, bombastic, and engaging identities to deliver lasting results. We’ve rounded up six projects that certainly caught our eye, from Ragged Edge’s revolutionary collaboration with Wise, to Wildish & Co.’s collage-led work for DAO onboarder Metaphor.

Bolt by Koto

Commercial Futures by Egg Agency

FIDO by Justified Studio

Good Money by New Studio

Metaphor by Wildish & Co.

Wise by Ragged Edge