Antalis celebrate creative possibility with their rebranded OLIN Design premium uncoated paper range
Offering the widest range of premium white paper shades, weights and finishes when set side-by-side to their competitors, Antalis’ OLIN Design is set to be the go-to paper range for designers to push creative expectation; combining quality and practicality in a single collection.
From 50gsm to 400gsm, and with three styles, sixteen weights and five shades, it’s seemingly impossible to not find the right paper for any given project within the OLIN Design range, all alongside a perfect balance of satisfying tactility and crystal clear print rendering. Calling on Amsterdam-based design agency Design & Practice, OLIN Design has also undergone a rebrand to further align it with Antalis’ goal of bringing paper to the inspiring creatives that need it – putting designers at the core of their strategy – leading to their collaborative equation ‘CREATIVITY + PAPER.’
Creating a beautiful set of tools as their starting point, such as the Inspiration Pack and Sample Folder, and representing the creative process that OLIN Design covets in the process, Design & Practice collaborated with leading premium printers and affiliated art studio Rive Roshan to highlight the printed poetry possible with the papers at hand. Mechanically revealing the collection of papers alongside a host of foils, embossing, spot colours, die-cutting, offset printing, overprinting and more, the tools truly display a haptic harmony between function and aesthetic. “We want to turn OLIN into a brand that would empower designers, create desire, inspire ideas and support creative dreams,” Founder and Director at Design & Practice Golnar Roshan tells us, thriving in the collaborative and innovative space that this provides.
In doing so, Design & Practice have provided something that is fundamental to OLIN Design; aspiration. “With the tools, we are creating we try to add aspiration to that product offering,” Roshan explains, showing as much through the sheer variety of printed applications. “By emphasising creative expression, paired with a minimal identity we hope OLIN will become one of the most aspirational canvases for creatives,” they conclude, referencing the refreshing new identity that accompanies the OLIN Design toolkit. Utilising TT Norms as the typographic hero of the brand, the identity succinctly strikes the typographic balance of utility and charm similar to that of the papers themselves.