Brandpad’s International template is their most aesthetic, efficient and accessible guideline yet
Digital interactive brand guidelines tool Brandpad have been making life, and design, easier for creatives and their clients through the ease, aesthetic and accessibility of their impressive offering. Not taking their foot off the accelerator, however, Brandpad have introduced International, a meticulous template that is their largest and most efficient guide yet. Featuring over 40 sub-sections and nine primary sections, covering logo guidelines, colours, typography, tone of voice layout, infographics, photography and more.
“Like most of our templates, we try to strike a balance between a ‘non-designed’ brand,” Creative Director Nicklas Haslestad tells us, “but designed with enough of identity to see the potential of the guideline,” discussing the intention of their templates as a launch platform for a brand’s bespoke guidelines. “For the International template, we wanted to create something more comprehensive,” Haslestad notes, recalling the suggestion as a common request within their audience. “We feel this foundation is a great start to a functional, holistic and well-designed brand guideline,” he adds, fundamentally designed to be effortlessly interchangeable from every level of one’s brand assets through its visually-led structure.
Turning towards the need for International’s addition to Brandpad’s template library, Haslestad simply suggests the desire for something bigger. “International shows off the power of Brandpad’s feature set and system possibilities,” he explains. “We have seen that our most simple templates often are used the most,” Haslestad recalls, attempting to match the top features of their current template library, combine them into a single comprehensive digital guideline, and create something entirely new in the process.
“With all the guidelines we went through, as part of our research, we’ve seen that many of the good ones have striking similarities for logo guidelines, type, layout, colours etc,” Haslestad explains, recalling the process of International’s creation, bringing copy and scale front and centre of its visual composition and customisability. “Navigation and overall architecture and structure are improved and scaled from other templates,” he summarises, “all in all, it will save designers tonnes of time and hopefully make the studios and freelancers good money in the process.” In the end, whilst supplied with Brandpad’s most up-to-date feature set, creating something truly accessible and, importantly, more extensive.
“We strive to create identity concepts that are somewhat universal, making it easy to see the guideline as the foundation for your brand,” Haslestad recalls, discussing the decisions behind the naming of the template. “International sounds pretty good, looks pretty good as a logomark, and its meaning has cool parts to play with – and of course, nods a homage to one of the greatest graphic design styles in history” he explains, suggesting the name’s appropriateness due to the breadth of its offering. “We can’t wait to see how designers use it for their brand,” Haslestad concludes, “it’s always nice to see how templates are used and modified to make guidelines truly their own.”