DrawKit relaunches with a membership model; offering thousands of assets in both free and pro plans
Creative asset provider designstripe, known for creating and supplying mockups and illustrations, have rebranded DrawKit – their Sydney-based sister company that specialises in 2D, 3D and interactive assets. On a mission to simplify, designstripe’s internal creative team took to streamlining and visually updating DrawKit’s offering, championing the company’s unique business model and practical selling point: subscription-based illustrative content (and lots of it).
Regularly updating their site with new collections, DrawKit offers free and ‘Pro’ memberships, ranging from 10-12 illustrations per collection as a free member to at least 20-100 assets in their more extensive upgraded level. “We strive to give excellent quality across both free and pro collections,” Head of Brands & Communications Vincent Ramsay-Lemelin tells us, “but we reserve the more unique and exciting styles for the Pro collection,” giving their paid users access to exclusive, hard-to-source styles, such as their animated and 3D collections. “In Pro collections, we also ensure that particular topics are covered thoroughly,” Ramsay-Lemelin continues, “ensuring that members have in-depth creative assets in concept and composition.” With such variety in mind, any topic or scope is possible within DrawKit’s prolific library.
DrawKit’s aesthetic upgrade is founded on the use of Rasmus Andersson’s Inter as the hero typeface of the brand, capitalising on its digital optimisation and the accessibility of its distinctive design. Furthermore, the complementary use of DrawKit’s embracing colour palette – assembled of sand to teal gradients and soft monochromatic tones – not only supports the brand’s accessibility through its flexibility but also cements the identity in the context of its founding, having being inspired by the Sydney skyline. “Gradients are a terrific way to express flexibility as they allow things to be in the in-between,” Ramsay-Lemelin explains. “As an asset provider, we wanted only to force some products to have the same colours,” he concludes, “plus, it’s a fantastic way to bring the sun from Syndey into our DNA.”