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Poppy ThaxterFlash, Filters & Focal Points: 5 fantastic photographers from our featured graphic design projects
In the thousands of graphic design projects we’ve featured on The Brand Identity over the years, there is almost always one thing that ties them all together: beautiful photography. Behind every close-up of a logomark’s glistening foil, or the careful capturing of a flat-lay is an expert photographer, bringing out the very best of the brand. The photographers we’ve highlighted in our list here go beyond the tried and tested, instead, producing imagery that feels at one with the project it’s a part of; bringing complimentary colour, composition and character to already brilliant creations.
Oslo-based creative polymath Pernille Münster devotes her talents mainly to the interior design and lifestyle industries, working across photography, interior styling, writing and content creation. With her natural eye for aesthetics, her thoughtful visuals – across all of her creative expressions – capture the spirit of the times. Among her work for clients and publications, such as LK Hjelle, Tonning & Stryn and OBOS-Bladet, this is evidenced in her work for the Norwegian convenience store Innom. Commissioned by fellow Oslo-based agency TRY Design, Münster provided commercial photography to promote Innom’s vibrant and playful identity. Channelling the joyful nature of TRY’s designs for the kiosk-bakery-grocery hybrid, her images depict the snapshots of day-to-day life that Innom caters for. Whether on the go, picking up breakfast pastries, or enjoying a picnic, Münster captures these moments in bright, appetising colour.
Also located in Oslo, Anne Valeur works both commercially and with smaller projects, primarily within the cultural fields of music, literature and food. The hallmarks of her style, bright light and strong colours, are best demonstrated in her collaborations with fellow Oslo-based studio Olssøn Barbieri. For example, in her images for vineyard Château Picoron’s identity, alongside brightly-lit interior shots of kitchens and fridges, her fondness of natural light and the sun shine through.
With a background in fine art photography, Felix Speller communicates his passion for geometry, light and form, through the clean and evocative imagery of his practice. The London-based photographer focuses his lens on design-led interiors, art installation and environmental portraiture – working with internationally recognised designers, brands and institutions. To name but a few, Speller’s work has appeared in publications such as Elle Decoration UK, Wallpaper*, and Harper’s Bazaar. Clients include Homesense, The Design Museum and Heals. His work for The FUTURE they PROMISED and SOMA, as featured by us, can be described as no less than luxurious, expertly capturing the high-end print finishes and tactile paper stocks of the elegant cocktail bar; communicating it with a sophisticated and moody atmosphere.
The still life works of Toronto-based freelance photographer Michael Kazimierczuk feel dramatically simple in the best, most dynamic way. Blending gravity-defying compositions with atmospheric surfaces, lights and shadows, the subjects he captures border on the surreal. Working with Canadian studio Whitman Emorson, Kazimierczuk brings his creative flair to their self-initiated inclusive condom brand, JEMS. In his considered compositions, the bright and playful packaging takes centre stage, with the brand’s sex-positive and gender-inclusive ethos communicated with equally playful and sincere delivery. Among a diverse list of clients that feature A24, Sephora and the Canadian Olympic Team, portfolio highlights to check out include his eye-catching work for Ecco and Dairy Farmers of Ontario.
Having grown up surrounded by the heritage of Scandinavian minimalism, this design philosophy has made a big impact on Niklas Hoejlund’s creative outlook and way of life. His holistic approach – within the intersections of strategy, creative direction and photography – is driven by his belief in “the minimal and the refined, the sophisticated and the artistic, in personality and presence, the poetic and the grounded.” For the Copenhagen-based photographer, this is evident in his collaboration with design studio Homework for the skincare brand Jorgobé. Much like the minimal, almost clinical nature of the packaging, Hoejlund’s photography captures a quiet serenity, aided by light natural surfaces and delicate use of props.