Search — The Brand Identity

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Interview

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Zware Jongens’ witty and wordy identity for Balthazar puts the romance back into events planning

Project

Zware Jongens’ witty and wordy identity for Balthazar puts the romance back into events planning

Julia Miceli Pitta links liquid and light for Libre Film Festival’s cinematic identity system

Project

Julia Miceli Pitta links liquid and light for Libre Film Festival’s cinematic identity system

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

Interview

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

How Daly are reinventing PR: we talk to the comms+ agency about their innovative new approach

Interview

How Daly are reinventing PR: we talk to the comms+ agency about their innovative new approach

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

Project

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

Project

How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

The Edit: five projects including Among Equals’ no-nonsense, tattooed identity system for Uncouth

Project

The Edit: five projects including Among Equals’ no-nonsense, tattooed identity system for Uncouth

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Interview

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Alex Hunting Studio’s identity for Wool captures the curation of Asia’s leading furniture store

Project

Alex Hunting Studio’s identity for Wool captures the curation of Asia’s leading furniture store

Interview

Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

Project

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Interview

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Bielke&Yang welcome the material tactility on show at Norwegian Presence for its 2023 exhibition

Project

Bielke&Yang welcome the material tactility on show at Norwegian Presence for its 2023 exhibition

Sociotype’s sans serif superfamily Onsite combines historic references with contemporary flexibility

Typeface

Sociotype’s sans serif superfamily Onsite combines historic references with contemporary flexibility

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Project

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

Project

Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

The Process Four takes an inside look into the creative process of our favourite design studios

Store

The Process Four takes an inside look into the creative process of our favourite design studios

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

Interview

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

How to brand an island: Studio Oker’s identity for Flor & Fjære pulls from its 50-acre gardens

Without create a delightfully transparent identity system for B2B roastery Social Impact Coffee

Project

Without create a delightfully transparent identity system for B2B roastery Social Impact Coffee

Project

Designing for good: Gold Front’s transformative brand for Silo is worlds apart from the competition

Haritos Constantinos’ Showz identity champions the agency’s digital and physical interconnectedness

Project

Haritos Constantinos’ Showz identity champions the agency’s digital and physical interconnectedness

Project

Parker’s warm, workhorse brand for Myers & Briggs Foundation encourages us to understand ourselves

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Interview

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Project

Globular and modular: Snøhetta’s generative identity for Recreate explores its innovative character

Interview

Presented by Brandpad: how to handover an identity system to your client in the digital world

Elizaveta Pogossov and Graziela Machado imbue their classy identity for Atlas with poetic adventure

Project

Elizaveta Pogossov and Graziela Machado imbue their classy identity for Atlas with poetic adventure

Old ideas and fresh takes: TypeMates’ Ottessa is an eclectic combination of typographic history

Typeface

Old ideas and fresh takes: TypeMates’ Ottessa is an eclectic combination of typographic history

Interview

Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work

The Edit: five projects including Team’s bold and inclusive identity system for The Bronx Museum

Project

The Edit: five projects including Team’s bold and inclusive identity system for The Bronx Museum

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

Interview

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

PORTO ROCHA’s vibrant identity for Netflix is a Joke: The Festival is a deliberate laughingstock

Project

PORTO ROCHA’s vibrant identity for Netflix is a Joke: The Festival is a deliberate laughingstock

Project

Olssøn Barbieri give coffee a voice across their meticulously philosophical brand for Stereoscope

SUPERFANTASTIC reveal why quality over quantity always wins with their designs, clients and merch

Interview

SUPERFANTASTIC reveal why quality over quantity always wins with their designs, clients and merch

Winkreative strip away the excess in their minimalistic identity and packaging system for Plainly

Project

Winkreative strip away the excess in their minimalistic identity and packaging system for Plainly

The Designers: Athletics’ Boyang Xia reflects on his key industry insights and project highlights

Interview

The Designers: Athletics’ Boyang Xia reflects on his key industry insights and project highlights

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

Project

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos