Search — The Brand Identity

Serving a purpose: fagerström’s elegant identity for Savant dispels snobbish concierge associations

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Serving a purpose: fagerström’s elegant identity for Savant dispels snobbish concierge associations

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We’re loving it: 8 attention-grabbing logos for food brands featuring Maniac Studio, SCCO and more

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With a punchy brand identity, creative agency Neighbour bring the heat to East London’s Sichuan Fry

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Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good

Building better futures: how PARSONS created an engaging identity for career development app Bloom

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Building better futures: how PARSONS created an engaging identity for career development app Bloom

Interview

Cari Sekendur on the perks of unconventional backgrounds, launching Butter Studio, and working globally

Koto’s Arthur Foliard brings his signature illustration style to our exclusive Giclée poster series

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Koto’s Arthur Foliard brings his signature illustration style to our exclusive Giclée poster series

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Rabbithole vibrantly rebrand Hyde Park Picture House, the world’s one and only gaslit cinema

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Brilliant Planet’s identity by Wildish & Co. dispels the tired tropes of sustainability branding

Interview

“The best results arrive from solid and trustful relationships.” Atelier Dyakova on brand building

Interview

Swiss type design studio newglyph take us on a fascinating journey through their variable world

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Sons & Daughters ID provide a charming identity for investment fund Junction with a Belgian twist

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

Insight

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

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The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

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I MILLE transform the Maire Group’s brand with mesmerising textures inspired by the aurora borealis

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

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Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

VOLTA’s typographic, playful identity and packaging for GLAD celebrate the simple joy of chocolate

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VOLTA’s typographic, playful identity and packaging for GLAD celebrate the simple joy of chocolate

Store

From typefaces to tickets: 13 limited edition posters designed by CoType Foundry and Mash Creative

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Decimal deliver a vibrant, evolving identity to echo LearningWell’s mission for positive change

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15 varied and versatile business card designs: from brands created by MAUD, Parker, DIA and more

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Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

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Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

ID—C collaborate with Letters From Sweden for Doconomy’s powerful identity and custom typeface

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ID—C collaborate with Letters From Sweden for Doconomy’s powerful identity and custom typeface

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6 identities driven by motion, featuring projects by Landor & Fitch, IYA Studio, DIA and more

The Edit: five projects including Grávita’s bold identity system for the Spanish football league

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The Edit: five projects including Grávita’s bold identity system for the Spanish football league

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Josephmark’s eclectic identity for RCA prepares the pioneering record label for the next 100 years

PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

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PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

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Bakken & Bæck combine nature and tech in their clean identity for climate start-up Carbo Culture

Interview

The Pentagram team behind Channel 4’s masterbrand give us an in-depth tour of the extensive project

In the appreciation society of characterful spacing? Chris Page’s The Track Club Poster is for you

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In the appreciation society of characterful spacing? Chris Page’s The Track Club Poster is for you

Forma Icons’ Josep Duran on the stages, rules and secrets behind successful iconography design

Interview

Forma Icons’ Josep Duran on the stages, rules and secrets behind successful iconography design

“We had an opportunity to build the studio we’d want to work at.” Introducing San Francisco’s PACT

Interview

“We had an opportunity to build the studio we’d want to work at.” Introducing San Francisco’s PACT

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6 minimalist identities, featuring pared-back work from Socio, SUPERFANTASTIC and MOUTHWASH Studio

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

Interview

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

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The Bar Brand People bring vibrant type, colour and character to tequila bar El Primo Sanchez

Insight

Verve’s Roman Stikkelorum candidly explores the shortcomings of brand archetypes and golden circles

IYA Studio on their new website, finding a home in Deptford, and creating meaningful connections

Interview

IYA Studio on their new website, finding a home in Deptford, and creating meaningful connections

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Explorers Club’s vibrant website for Atlantic Records UK brings the music label’s IRL to its URL

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GrandArmy’s identity for psychedelics brand Numinus references sacred geometry and the golden ratio

AI in design: what does the future hold? Featuring thoughts from Seky Kwon, Grafik and Vernacular

Insight

AI in design: what does the future hold? Featuring thoughts from Seky Kwon, Grafik and Vernacular