Search — The Brand Identity

What’s in a name? Campbell Hay, OMSE, and GrandArmy share the stories behind naming their studios

Insight

What’s in a name? Campbell Hay, OMSE, and GrandArmy share the stories behind naming their studios

Project

The Edit: five projects including YUNGBLD’s electric worldbuilding for skincare brand Educated Mess

Five essential tips for settling in and excelling at a design studio, with London’s Studio NARI

Insight

Five essential tips for settling in and excelling at a design studio, with London’s Studio NARI

Project

Dynamic type and a running coffee mug: how Dum Dum Studio brought The Coffee Run community to life

Designed by Zak Group and published by Actual Source, No Finish Line charts Nike’s next 50 years

Store

Designed by Zak Group and published by Actual Source, No Finish Line charts Nike’s next 50 years

A dance of legibility and personality: how Sylvan Lanz designed a custom typeface for FC Basel 1893

Interview

A dance of legibility and personality: how Sylvan Lanz designed a custom typeface for FC Basel 1893

Typeface

Hot Type capture the benefits of a bespoke brand typeface with their numbers-driven Sofascore Sans

The Edit: five projects including Grávita’s bold identity system for the Spanish football league

Project

The Edit: five projects including Grávita’s bold identity system for the Spanish football league

Interview

Commerce, code and collaboration: Commerce-UI on their unique approach to design and development

Project

Plus Minus’ identity for golf apparel brand Green Land speaks to a new generation of golfers

Resource

7 identities that embody the edgy side of branding, with projects from DIA, Hayley Lim and more

“Engage in work that aligns with your soul’s calling.” Kaam Kaaj on the shared joy of their practice

Interview

“Engage in work that aligns with your soul’s calling.” Kaam Kaaj on the shared joy of their practice

Project

Systems, scores and circles: Smörgåsbord playfully unify BBC Football’s eclectic possibilities

Interview

Presented by Brandpad: how to create a compelling case study, with Studio Dumbar and Studio Nari

Project

“It’s about creating something genuine, respectful and caring.” Gemma Mahoney on her brand for Rise

Nike’s No Finish Line: “It’s been said that the best way to predict the future is to create it.”

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Nike’s No Finish Line: “It’s been said that the best way to predict the future is to create it.”

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

Interview

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Interview

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

Interview

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Interview

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

SPIRAL JOURNAL explores the intersection of American football and culture in its ‘Future’ issue

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SPIRAL JOURNAL explores the intersection of American football and culture in its ‘Future’ issue

Project

Truth & Consequences create an elegant and sporty brand for sustainable athleisure label RSPR

The Edit: five projects including Everything Will Be Fine’s wavy identity for Lost Shore Surf

Project

The Edit: five projects including Everything Will Be Fine’s wavy identity for Lost Shore Surf

The Freelancers: Josh Lassen on learning from mistakes and working alongside the right people

Interview

The Freelancers: Josh Lassen on learning from mistakes and working alongside the right people

Interview

Hype Type on their bold new website, living in LA, and working with huge clients as a small studio

Field of Play’s identity for Puresport communicates its benefits in wellness and performance

Project

Field of Play’s identity for Puresport communicates its benefits in wellness and performance

Interview

“The first few years are beautiful chaos.” View Source on the realities of building a design agency

Adam Morton-Delaney’s Pathetic Pennants are a colourful critique of the 2022 World Cup in Qatar

Project

Adam Morton-Delaney’s Pathetic Pennants are a colourful critique of the 2022 World Cup in Qatar

Mohammed Samad on freelancing, the evolution of his process, and seeing design as more than work

Interview

Mohammed Samad on freelancing, the evolution of his process, and seeing design as more than work

Digital, Drawing & Doodles: 6 more brilliant illustrators from here, there and everywhere (Part Two)

Resource

Digital, Drawing & Doodles: 6 more brilliant illustrators from here, there and everywhere (Part Two)

Ollie&Co vibrantly capture the absurd visuals of bowling alleys in StrikeNet’s striking identity

Project

Ollie&Co vibrantly capture the absurd visuals of bowling alleys in StrikeNet’s striking identity

Studio Kiln have launched a Kickstarter campaign for their beautifully animated film, Waterbeing

Project

Studio Kiln have launched a Kickstarter campaign for their beautifully animated film, Waterbeing

The Designers: Accept & Proceed’s Alison Haigh on learning new skills and getting lost in London

Interview

The Designers: Accept & Proceed’s Alison Haigh on learning new skills and getting lost in London

Jay Liu channels the theme of transformation in his sleek variable identity for META Performance

Project

Jay Liu channels the theme of transformation in his sleek variable identity for META Performance

Project

The Edit: five projects including PORTO ROCHA’s identity for Brazillian sports brand Olympikus

Project

IYA Studio’s identity for GoodMovement echoes the positive, inclusive mission of the fitness brand

Good Sport Magazine Issue Five celebrates the senses, from sweat and sunrises to self-reflection

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Good Sport Magazine Issue Five celebrates the senses, from sweat and sunrises to self-reflection

New Studio’s powerful systematic identity for Nike Future Movement places community at its core

Project

New Studio’s powerful systematic identity for Nike Future Movement places community at its core

Cris Mascort on her career journey, working around the world and the importance of your health

Interview

Cris Mascort on her career journey, working around the world and the importance of your health

Bala inject the energy of ‘jarochos’ into their musical identity for La Bulla’s recreation space

Project

Bala inject the energy of ‘jarochos’ into their musical identity for La Bulla’s recreation space