Search — The Brand Identity

Resource

Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

Interview

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Project

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Sebastian Koseda’s degree show identity for RCA2023 puts a progressive spin on classic elements

Project

Sebastian Koseda’s degree show identity for RCA2023 puts a progressive spin on classic elements

Designing with material in mind: 5.5 create a soft, tactile identity for French youth hostel Pilo

Project

Designing with material in mind: 5.5 create a soft, tactile identity for French youth hostel Pilo

Typeface

Studio DRAMA’s typefaces for Vogue Brasil marry the nation’s cultural legacy with modern type tech

Interview

Helen Rabbitte on embracing the line between art and design in her work for the music industry

Project

The world’s writing systems: Oliver Häusle’s book showcases 26 scripts from all across the globe

Typographic treats: Betsy Greaves turns to culinary delights for her colourful series of posters

Store

Typographic treats: Betsy Greaves turns to culinary delights for her colourful series of posters

Interview

Swiss type design studio newglyph take us on a fascinating journey through their variable world

Project

Mucho’s graphic identity for SalesWings playfully combines people, jigsaws and contrasting colours

Resource

The design of signs: 10 eye-catching creations, featuring work by TRY Design, Barkas and more

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Project

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Neither blackletter nor graffiti, The Northern Block’s marker-inspired Hubsch defines its own genre

Typeface

Neither blackletter nor graffiti, The Northern Block’s marker-inspired Hubsch defines its own genre

Resource

15 varied and versatile business card designs: from brands created by MAUD, Parker, DIA and more

Project

Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

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6 identities driven by motion, featuring projects by Landor & Fitch, IYA Studio, DIA and more

Project

Josephmark’s eclectic identity for RCA prepares the pioneering record label for the next 100 years

The Pici Poster by Betsy Greaves is THE artwork for lovers of pasta, design and typography

Store

The Pici Poster by Betsy Greaves is THE artwork for lovers of pasta, design and typography

NaN’s Metrify sans serif typeface is the international workhorse solution to the neo-grotesk genre

Typeface

NaN’s Metrify sans serif typeface is the international workhorse solution to the neo-grotesk genre

Interview

A LINE and Pelago discuss the logistics, challenges and insights behind their brand collaboration

In the appreciation society of characterful spacing? Chris Page’s The Track Club Poster is for you

Store

In the appreciation society of characterful spacing? Chris Page’s The Track Club Poster is for you

Typeface

TIGHTYPE’s Macan and Macan Stencil are an eclectic and playfully unexpected pair of typefaces

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

Interview

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

Store

This is what happens when you combine The Brand Identity with Daan Rietbergen’s Vimeto typeface

Project

Plus Minus’ identity for golf apparel brand Green Land speaks to a new generation of golfers

Project

Davy Denduyver’s typographic identity for Onslow rejects the formality of classic restaurants

Project

Shooters Vodka: how EO Space created a brand and packaging system to embody the college experience

Resource

7 identities that embody the edgy side of branding, with projects from DIA, Hayley Lim and more

Interview

Presented by Brandpad: how to make a brand not boring, with thoughts from Heydays and Wedge

Studio Bruch’s identity for carpentry company Hea is led by a bespoke lumber-inspired typeface

Project

Studio Bruch’s identity for carpentry company Hea is led by a bespoke lumber-inspired typeface

OMSE prioritise the needs of Ark’s residents in the co-living space’s future-proofed identity

Project

OMSE prioritise the needs of Ark’s residents in the co-living space’s future-proofed identity

Resource

7 identities that capture the playful side of branding, with projects from How&How, Wedge and more

The Edit: five projects including Flavien Minson’s chiselled identity system for ROCK MEN PARIS

Project

The Edit: five projects including Flavien Minson’s chiselled identity system for ROCK MEN PARIS

Go with the flow: lg2’s geographically-inspired identity for Madawaska embodies its namesake river

Project

Go with the flow: lg2’s geographically-inspired identity for Madawaska embodies its namesake river

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The Blackpepper Studio (TBP) build an expressive and powerful brand for the Black Arts Vault initiative

DutchScot’s identity for Soho’s Sucre restaurant celebrates the migrant legacy of its founding

Project

DutchScot’s identity for Soho’s Sucre restaurant celebrates the migrant legacy of its founding

Project

How Max Hofert delivered a one-of-a-kind brand for a one-of-a-kind destination management company

Inga Ziemele and Harry Bennett’s identity for Exale brings playful charm to the craft beer scene

Project

Inga Ziemele and Harry Bennett’s identity for Exale brings playful charm to the craft beer scene

Project

Ali Hanson, Naresh Ramchandani and Opening Line bring Patch’s ‘Work Near Home’ vision to life