Logo is an indispensable ‘branding bible’ containing more than 1,600 marks, symbols and logotypes
Michael Evamy’s Logo is widely considered to be a ‘branding bible’ and one of the most indispensable resources for graphic designers. This revised edition contains a vast visual collection of over 1,600 symbols and logotypes, all of which are grouped into categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise their form.
All of the logos included were active at the time of publishing, including household names such as Disney, Apple and Starbucks, as well as lesser-known companies and brands; resulting in a comprehensive snapshot of the world of logo design. This book is a complete taxonomical guide to the history, development and style of visual identity.
Laurence King Publishing
198mm x 252mm